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Trade Marketing Manager (All channels)

Trade Marketing Manager (All channels)

Viet Thai International
Ngày cập nhật: 18/12/2025
NỘP ĐƠN ỨNG TUYỂN

Thông tin tuyển dụng

Phúc lợi

  • Laptop
  • Chế độ bảo hiểm
  • Phụ cấp
  • Chăm sóc sức khỏe
  • Đào tạo
  • Nghỉ phép năm

Mô tả công việc

  • Channel Planning: Define the channel segmentation strategy, identify key growth drivers, and develop differentiated activation playbooks for each channel (Wholesales, On-Premises, Off-Premises, Online).
  • Customer Business Planning: Lead channel-level business planning in collaboration with Sales and Key Account teams, ensuring trade plans are embedded in the customer commercial strategy.
  • Customer Performance Review: Drive performance across channels to meet revenue, volume, and profit targets. Monitor channel-specific P&Ls, optimize trade investment, and improve ROI across customer types and touchpoints.
  • Promotion & Activation Governance: Design, deployment, and governance of all trade programs, including promotional calendars, in-store activations, ASMPQ visibility, and POSM development. Ensure activation excellence with strong controls on execution as of ASMPQ and in-store execution standards, budget adherence, and ROI analysis.
  • Trade program library development by channel
  • Data, Insight & Process Optimization: Lead post-activity evaluations, performance dashboards, and trade marketing effectiveness reviews (promotion, display, sampling, ...) Champion the use of off-take data and shopper insights to inform investment decisions, and channel development opportunities.
  • Sales forecasting process.
  • Market execution evaluation.

Yêu cầu công việc

  • Experience: Above 7 years of relevant experience in Trade Marketing & Channel Management, especially for F&B FMCG industry or in Trade Marketing agency.
  • Knowledge/ Experience: Trade Marketing Management, Channel Management, Promotion Management, Forecast & Branding, Financial Evaluation.
  • Behaviour competencies: Interpersonal Skills, Customer Service/Customer Relations, Planning & Organizing skill, Decision Making, Creativity and Innovation.
  • Other skills: Sales Training and Qualification & Marketing Training and Qualification.

Thông tin khác

  • Bằng cấp: Bachelor
  • Độ tuổi: 30 - 40
  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

Trade Marketing Manager (All channels)

Viet Thai International

http://vticareers.talentnetwork.vn/ Tổng số nhân viên: 100-499

Viet Thai International provides a dynamic and challenging work environment with tremendous opportunities for professional as well as personal growth. Viet... Xem thêm

Trade Marketing Manager (All channels)

Viet Thai International

NỘP ĐƠN ỨNG TUYỂN
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