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Công Ty TNHH USG Boral Việt Nam
Updated: 16/01/2020

Employment Information


  • Máy tính xách tay
  • Bảo hiểm theo quy định
  • Du Lịch
  • Thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương
  • Công tác phí
  • Chế độ nghỉ phép

Job requirement


Be an experienced leader who can demonstrate strong cross functional leadership to drive the development and implementation of the business plans and initiatives to 1) improve and grow market position and 2) profitability with the Ex Com, architectural, sales, and other key functions (technical support, manufacturing, supply chain, etc.)

  • Product
    • Identify new product / system / service opportunities from deep insight into market and operations.
    • Use innovation process Stage Gate to develop the New Product Launch and innovation pipelines
    • Develop Business Model for new products
    • Post evaluation launch and the way forward actions from market feedback learning
  • Price
    • Develop clear pricing principles for product categories based on positioning and value.
    • Understand pricing principles after rebate and promotional incentive.
    • Understand product profitability at contribution
    • Optimised the price to contribute to profitability
  • Promotion
    • Develop promotional programs to support channel penetration and tactical implementation.
    • Monitor promotional initiatives and optimize it with ROI
    • Fully cost and plan for promotional activity as part of the overall marketing budget
    • Work closely with sales, marketing communications, and outside agencies to develop and launch effective communications for new products and product enhancements/changes.
  • Distribution
    • Propose and align with Channel Strategy to implement for the targeted product groups from a mix of 1st Tier distributor, 2nd Tier Sub-Dealer channels, direct to installation companies or developers / main contractors.
    • Understand deeply value chain of relevant industries to ensure right product/system/service offers
    • Implement proper POSM and merchandising at retailer
  • Finance
    • Monitor financial performance and plan to improve profit performance (Volume, Pricing and Contribution)
    • If required, develop CAPEX proposals for category
  • Training
    • Drive the continual revaluation of the internal and external training needs for the success of the category in the market. The CM would be responsible to coordinate the necessary resources to fully own the training. This would include, but not be limited to product knowledge, and situational selling skills, gathering markets intel.
  • Market research/Intelligence
    • Understand category dynamics, competition, end user/installer/dealer insights to identify and propose growth opportunities in order to achieve annual product plan
    • Understand the value chain map to support channel penetration.
    • Understand the metrics of identified segments – size / growth / competitive intensity to identify key user groups, influencers and decision makers, identify their behaviour and habits, including problems and key business drivers
    • Identify key competitors and substitute products, services and systems portfolio, propositions, and strategies and predict likely future trend and user behaviours.
    • Manage the market intelligence information for the business, including long-term market forecasting and using external economic indicators.
    • Collaborate with the Sales Business Manager and Sales Director to compile a Strategic Account Plan (SAP) for the entire market segment which outlines the objectives, strategies and actions needed to boost sales at the macro level. This document will then set the tone for customer specific SAPs.
    • In conjunction with the Pipeline Manager, Sales Director and Sales Business Manager, formalize and lead a meeting utilizing the pipeline tool weekly to hold the teams accountable to complete necessary next steps to drive sales from specification to supply.
    • Manufacturing team in Ho Chi Minh plant (in particular plant manager and quality manager)
    • Category Head in corporate head office in Kuala Lumpur
    • Active member and contributor to the demand planning committee (SnOP)
    • KPIs
    • Category volume & Contribution Margin
    • Other relevant KPIs: market share, price gap/premium to competition, customer quality satisfaction survey reports, innovative/adjacent products adoption and growth, SG&A marketing cost control

Job requirement


  • Bachelor Degree required, Marketing Major preferred.
  • Minimum 3 year experience with successful category management experience, strategic marketing and execution of multi-channel marketing, preferably in a MNC.
  • Compliance with company Health and Safety rules is a condition of employment
  • Experience working and leading cross function teams (within Vietnam business and with corporate HQ) to achieve business results.
  • Business acumen covering Marketing, Finance, Business System
  • Excellent communicator, ability to deliver training in a clear and logical manner
  • Fluent verbal and written communication in English
  • Regular market visits (HCM and provinces)

More Information

  • Job type: Permanent

Company Overview

Công Ty TNHH USG Boral Việt Nam Number of employees: 100-200

Hoạt động tại Việt Nam từ năm 2005 và là tập đoàn nước ngoài đầu tiên xây dựng nhà máy sản xuất tấm thạch cao tại Việt Nam, USG Boral sản xuất và cung cấp đồng... View more

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