Assistant Brand Manager

As an Assistant Brand Manager, you will play a key role in building and executing brand strategies across product development, integrated marketing, and commercial activities:

1. Brand Development

• Collaborate in defining brand positioning for different product lines

• Manage brand assets including logo, packaging, and visual identity guidelines

• Ensure brand consistency across all touchpoints (POSM, packaging, digital, trade shows)

2. Market Research & New Product Development (NPD)

• Analyze market and consumer insights to support concept development

• Coordinate product testing (A/B tests, focus groups)

• Customize products for specific markets (recipes, language, pricing)

3. Integrated Marketing Campaigns

• Plan and execute 360° campaigns (digital, POSM, PR, events)

• Prepare creative briefs for agencies & monitor creative execution

• Track campaign performance based on KPIs: reach, engagement, brand love, conversion

4. Trade & Sales Support

• Work with Sales & Trade Marketing on POSM, in-store displays, and trial programs

• Coordinate brand presence in key events (e.g. Gulfood, Thaifex, SIAL)

• Ensure branding is aligned on international e-commerce platforms (Amazon, Walmart...)

1. Attitude

• High level of discipline, diligence, and eagerness to learn

• Integrity and good interpersonal communication with colleagues

• Demonstrates responsibility, professionalism, and a proactive mindset

• Ability to stay positive and work under high pressure

2. Skills

• Strong creativity and continuous improvement orientation

• Effective presentation, negotiation, and communication skills

• Fluent in English (listening – speaking – reading – writing); able to work independently with international clients and partners

• Strategic thinking and planning skills; ability to organize tasks and monitor objectives

• Solid project management and coordination skills, especially with cross-functional teams and external agencies

3. Knowledge

• Strong foundation in marketing principles, processes, tools, and strategies; understanding of the 6Ps in Marketing

• In-depth knowledge of brand management and marketing communications

• Familiarity with digital platforms and online advertising operations

• Experience in working with creative agencies and media partners

• Analytical mindset and the ability to develop actionable marketing plans

4. Experience

• Bachelor's degree in Marketing, International Business, Communications, or related fields

• Minimum 3 years of experience in a similar role within F&B or FMCG companies

• Hands-on experience working with international distributors, partners, or clients

• Prefer candidates who have traveled abroad for business purposes (e.g., trade shows, market research, or campaign execution)

• Độ tuổi: Không giới hạn
• Hình thức: Nhân viên chính thức