Senior Marketing Operations

THE NUTS AND BOLTS OF THE JOB: This role will be responsible for supporting the execution and optimization of customer journey programs across the full customer lifecycle including acquisition, onboarding, activation, growth, retention, and reactivation. In this role, you will collaborate with the Marketing Automation team and Account Managers, as well as cross-functionally with Strategy, CX/UX, Creative, Social, Digital Media, and CDP team members on a day-to-day basis, to provide a world-class customer experience to our clients and their audiences.

Responsibilities:

• Develop Marketing Automation strategies for key agency clients

• Integrate Antsomi CDP 365 platforms into other marketing technologies including: Website, App, Customer Relationship Management (CRM), SMS, Email, Zalo, Whatsapp, Viber, Web push, App push 

• Coordinate with Antsomi CDP 365 subject matter experts and clients on specific campaign details

• Build, test, and approve journey  using Antsomi CDP 365  templated editors

• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team with proven ability to define and act upon data-driven insights

• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

• Troubleshoot and provide solutions to technical errors and technology misconfiguration

• Research, test and apply best practices to improve marketing automation performance

• Author early-stage use-case requirements

• Support essential marketing operations initiatives in Antsomi CDP 365 such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

• Work with Account Manager to define KPIs, create reporting, analyze campaign performance with related on-going tasks. Create recommendations to improve campaigns continuously.

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

Skills and Experience:

• Bachelor’s degree in Business, Marketing, Advertising, Communications, or a related field (preferred)

• Extensive experience in the use of marketing automation technology (Salesforce Marketing Cloud, Pardot, Marketo, Hubspot, etc.), Revenue Cycle Explorer preferred.

• Extremely strong collaboration skills – with experience working across other Marketing teams, Client Success, Sales, UX, Product, and Data Science

• Must have superior communication skills, both written and verbal.

• Knowledge of database management concepts and best practices

• Proficiency in SQL preferred

• Highly organized and self-motivated with a sense of urgency

• Strong independent project management skills

• Experience working across multiple industries

• Capable of handling multiple tasks with competing priorities under minimal supervision.

• Able to think critically and exercise independent judgment and discretion.

• Excellent attention to detail

Benefits: 

• Opportunity to work and develop professionally with the most talented associates

• Career development opportunities with a clear promotion path

• Participate in training courses to improve skills

• Opportunity to improve English skills

• Attractive salary

• Social insurance, health insurance, and other benefits according to the provisions of the Labor Code

• Provided laptop when working

• Parking allowance, lunch included

• Monthly party, team building yearly. 

• Working time: from Monday - Friday (Morning: 8:30-12:00, Afternoon: 1:30 - 6 pm)

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