Mindshare | Digital Executive

Media and how people consume it in Vietnam is changing rapidly, and that makes it a very exciting place to be working. GroupM have a majority share of the media billings in this market and Mindshare is the largest agency within the GroupM Network.  In 2018 Mindshare Vietnam won ‘Media Agency of The Year’ and ‘Digital Agency of The Year’ at the Campaign Asia Awards, as a network we were also awarded ‘South East Asia Media Agency of the Year’.  

This position is suitable for an individual with 1-2 years of relevant digital experience who will develop and execute digital media plans, as well as developing innovative digital solutions, across a varied portfolio of local and global clients.

Reporting of the role

This role reports to Senior Digital Manager.

3 best things about the job:

A fun, dynamic office that is a brilliant mix of working within a heavily entrepreneurial environment while also being backed by the scale of WPP.Working on a varied portfolio of clients, each with their own needs when it comes to digital media, providing a range of learning opportunities.Learn and develop career within one of the best, and most awarded, agencies in Vietnam.

Measures of success

In three months:

• Understand Mindshare process, team culture, and work flow.
• Assist your line manager to ensure smooth launch of campaigns.
• Able to handle campaign tracking and reporting with guidance.

In six months:

• Become a trustworthy team player.
• Work independently on daily execution work; assist line manager with competitive tracking and making case studies and award entries.
• Direct communication with clients and vendors.

In 12 months:

• Taken control of the day to day management of the client’s digital communication activities.
• Able to contribute and bring new ideas for campaigns.
• Explore new opportunities regarding media format, media channel, and content.

What you will do:

•    Assist Digital team in all aspects of servicing clients to standards of excellence.
•   Manage the day-to-day relationship with the client.
•   Ensure that deliverables are sent as per the agreed timelines.
•  Ownership of everyday work with end to end campaign management.
•   Brainstorm, Ideate & keep track of properties in the market, with a brand fit & recommend suitable ones.
•  Full understanding of campaign tracking and reporting, able to execute independently with zero mistake.
•    Assist in evaluating the results of campaigns to ensure they meet clients’ goals and to gain learning for future planning.
•    Keep developing industry knowledge.
•    Develop and maintain good relationships with publishers.

What you will need:

•     Willingness to learn, adapt and perform.
•     Minimum 1 year of digital media planning experience.
•     Good & clear communication skills.
•     Detail-oriented with a good degree of technical understanding.
•     Must be organized and efficient while working on multiple tasks.
•     Confident, contributing and not afraid of challenges.
•     Basic understanding of Vietnam media landscape.
•     Good written and spoken English is preferred.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Vietnam

It’s no secret Vietnam is the fastest growing media market in Asia Pacific.  Ad spend on digital in Vietnam is substantially increasing. The internet penetration is constantly growing year on year and reached 54% in 2017. Internet users is 51.5 Million.  With a population of more than 95.4 million with Median Age of 30, Vietnam has enormous potential and possibilities for media players and talent.