Mindshare | Head of Performance, Digital

Performance District 1, HCMC

Position at Mindshare

Reporting to: Leader, Mindshare Vietnam

 JOB OVERVIEW:                                                                                                                                                                             

As the Performance Lead you will be responsible for driving

• Operational excellence and strategic direction within Mindshare Biddable media team across all clients
• Lead Mindshare FAST Vietnam implementation (Programmatic, Search, Performance, E-commerce)
• Develop Mindshare PMPs to fuel the programmatic offering
• Develop performance strategy on key clients
• Develop test & learn initiatives
• Support and deliver capability building workshops and playbooks
• Work with client teams to develop robust benchmarks and norms across channels and media types
• Develop Operational excellence (standardization, automation, benchmarking etc.)

 DAY TO DAY JOB RESPONSIBILITIES:                                                                            

• Working with the account teams and digital leads, help define scope and recommended approach for major performance-oriented projects for clients.
• Play an advisory role on client engagements, serving as a performance strategy advisor to both client leads (internal) and clients (external).
• Serve as thought leader in aligning digital performance marketing strategy with a client’s business goals and objectives.
• Drive high level discussions on the role of digital performance within the total digital marketing ecosystem.
• Codify and publish formal frameworks and methodologies for approaching digital assignments within Mindshare.
• As appropriate, play an active role in new client acquisition and new business presentations.
• Lead performance and programmatic digital "evangelization" initiatives within Mindshare.
• Provide methodological support, coaching, professional development and training to staff.

Requirements of the role: 

• 8+ years’ experience in digital performance marketing or strategic marketing consulting.
• Be adaptive, Fast and Provocative
• Strong passion for and knowledge of technology and digital marketing.
• Team player with the confidence and integrity to earn client and internal team confidence quickly.
• Ability to thrive in a fast and multicultural environment.
• Strong knowledge of the programmatic, search and ecommerce environment in Vietnam
• Strong familiarity with digital metrics.
• In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting and online analytics.)
• Adaptability to tough situations and unpredicted challenges
• Excellent numerical analysis skills and attention to detail.
• Strong, hands-on operational experience with a practical approach to problem solving.
• Strong and calm under pressure and tight timelines.
• Exceptional communicator, confident in presenting to senior client and internal stakeholders on trends, strategy and performance and comfortable when challenged

 JOB SUCCESS CRITERIA:                                                                                           

• After the first 90 days – You should have a solid understanding of the Vietnam market as well as of Mindshare and Mindshare clients, making an immediate impact by gaining operation efficiency quick wins along the way.
• Within the first 6-9 months – You will have set-up sustainable systems and best-practices in each of the client teams. The proof of your success will be new business wins on performance along side of performance revenue increase

 About Mindshare: Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.  We will not be defined by the formulaic definitions of media. Our defining principles are Speed, Provocation, and Teamwork. We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.

We are a global media agency network with billings in excess of US$31.4 billion (source: RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Mindshare APAC won over 250 awards in the past year - and counting, including the 'Campaign Asia Pacific Media Agency Network of the Year 2018', ‘Campaign Asia Pacific Digital Media Agency Network of the Year 2018’ and the SMARTIES™ APAC ‘Agency Network of the Year 2018’ for the fifth consecutive year.

 Mindshare is the leading agency in Vietnam as per RECMA 2018. In 2018 Mindshare Vietnam won the Mobile Marketing Association’s ‘Mobile Agency of the Year’ and Campaign “Vietnam Digital Agency of the year” awards, along with other global, regional and local acknowledgments of our strategic planning expertise