Mindshare | Digital Performance Specialist

Digital Performance Specialist – Mindshare, Vietnam

Overview of job

Mindshare is seeking a Google or Facebook Specialist to support our existing clients in FMCG, F&B, banking categories. Working across a range of diverse, well-known brands, you will be delivering high quality Biddable Media marketing campaigns. You will ensure each Search and Biddable Media campaign follows industry best-practice to foster account growth and adopt the latest innovations.

Reporting of the role

This role reports to the Associate Digital Director.

3 best things about the job:

A fun, dynamic environment that is a brilliant mix of working within a heavily entrepreneurial environment while also being backed by the scale of WPP.Being able to work with a client set that are each the global leaders in their industry and who are always open to new ideas and wants to push the boundaries of digital innovation.You will be supporting mostly regional clients, so you will have a view into other markets, cultures and personalities in terms of digital marketing.

Measures of success –

In three months:

• Adapted and bonded with the internal team
• Overseen past work and plans to the best of your ability
• Gained initial client trust and comfort level to drive their business

In six months:

• Driven strategic plans for your clients
• Shown significant signs of growth potential.

In 12 months:

• Grown existing client businesses
• Mentored and trained your team to be better at their core skills

Responsibilities of the role:

The key responsibility is the setup and optimisation of Paid Search, GDN, Facebook ad and other Biddable Media campaigns to the highest standard. The Digital Performance Specialist will have responsibility for ensuring client campaigns are budgeted accurately and include up to date SEM and Biddable Media best practices.

• Management and growth of key strategic accounts
• Create best practices in biddable processes to be used across the team
• Keep teams and clients up to date with the latest innovations & developments in biddable
• Support on other biddable channels like Instagram, LinkedIn and others
• Maintain knowledge of client's business, competition and latest industry news and trends

What you will need:

• A very strong passion to biddable media / programmatic buying.
• 1 year of Search / Facebook and Digital experience.
• Preferred degree qualified.
• Working knowledge of Search Marketing practices.
• Working knowledge of PPC Bid management tools.
• Strong presentation skills.
• Strong client servicing skills.
• Ability to manage workflow effectively both internally and with third parties.
• Strong technical knowledge with an analytical mind.
• Attention to detail with good levels of accuracy.
• An excellent work ethic and problem-solving skills.
• Able to meet deadlines in a fast-paced agency environment.
• Able to follow instructions, be organised and work autonomously.
• Have a passion for learning.
• Work effectively in a team environment.

About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About Vietnam

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew a staggering around 37% last year, with internet penetration reached in excess of 40% during 2014. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.