Brand Manager (Food)

• Brand Strategic Planning (20%) – Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements… to identify brand opportunities and issues, understand unmet needs for brand planning - Build Category short-term & long-term strategy with porfolio strategy, product roadmap, sales/share ambition and new launching strategies
• Brand Activities Excellence (40%) – Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution – Get closed to customers/ consumers via frequent market visits – Work well with cross functions to drive sales and build brand – Management of marketing budgets within agreed targets - Lead cross functions (supply chain, purchasing, sales, trade marketing, manufacturing, R&D) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam. - Lead packaging and product communication development in collaboration with design teams - Translate consumer insights into actionable marketing strategies and innovation opportunities - Develop and manage product launch plans, ensuring timely execution and market readiness. - Monitor product performance post-launch and recommend adjustments as needed.
• Category Profitability Management (30%): - Management of P&L and marketing budgets within agreed targets. - Follow up and control Marketing expenses. - Continuously check stock, promotion, marketing investment to ensure budget effectiveness - Continuously optimize category's profits by reducing COGM, de-MKT low-performance SKUs, improving ROI of marketing activities, especially promotion
• Retain and develop team members (10%): - Coaching for team members - Retain talents
• Other tasks assigned by line manager.

KPI

1. Category Net Sales

2. Category GP

3. Market share

4. Category OP

• 5. Other assigned marketing activity and new product launch

Education

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• Experience: Minimum 3 years at Brand Manager level, preferably within FMCG industry, with Food products experience is a big plus (Frozen food, ambient snack,...)
• Proven Track Record: Demonstrated success in New Product Development (NPD) & Launch – from planning to market execution.

Strategic & Analytical Skills

• Strong ability to analyze market trends, consumer insights, competitors, and sales data to build effective brand strategies.
• P&L Management: Experienced in managing Profit & Loss , controlling marketing budgets, and optimizing ROI for promotional activities.

Operational Excellence

• Skilled in leading cross-functional teams (R&D, Supply Chain, Sales, Trade Marketing, Design) to ensure smooth execution of brand activities (ATL & BTL).

Core Competencies

• Excellent project management, presentation, negotiation, and problem-solving skills.