Assistant Brand Manager ABM
Mô tả công việc
Company Overview
- Universal Robina Corporation (URC) is one of the leading branded food and beverage companies in the Philippines, with an established presence across ASEAN and international markets.
- As part of the URC Group, URC Vietnam operates in the fast-moving consumer goods (FMCG) industry, bringing well-known brands such as C2, Rong Do, Jack n' Jill brands Dynamite and Cream-O to Vietnamese consumers.
- The company continues to strengthen its brand portfolio, expand its market reach, and respond to evolving consumer needs.
- Driven by a commitment to quality, innovation, and operational excellence, URC Vietnam focuses on sustainable business growth while fostering a collaborative environment where people can develop and contribute to the company's success.
- Job Purpose
- The Assistant Brand Manager – New Product Development (NPD) is responsible for supporting the Senior Brand Manager in developing and executing new product development projects to drive brand growth and strengthen URC’s product portfolio.
- This role will support the NPD process from market analysis, consumer insight, concept development, product launch preparation, cross-functional coordination, to post-launch performance tracking.
- Key Responsibilities
- New Product Development & Brand Planning
- Support the Senior Brand Manager in developing brand plans, with strong focus on new product development and product innovation.
- Analyze market trends, consumer insights, competitor activities, and category opportunities to identify potential NPD ideas.
- Ensure NPD initiatives are aligned with brand strategy, consumer needs, and business priorities.
- NPD Project Coordination
- Coordinate NPD projects from concept, product sample, packaging, pricing, launch plan to post-launch review.
- Work closely with R&D, QA, Supply Chain, Procurement, Finance, Sales, and Trade Marketing to ensure smooth execution.
- Track project timeline, key milestones, risks, and follow up with relevant stakeholders to ensure launch readiness.
- Product Launch Execution
- Support launch plans, including communication direction, activation, sampling, POSM, visibility, and in-store execution.
- Coordinate with Sales and Trade Marketing to follow up listing, distribution, sell-in, sell-out, inventory, and merchandising.
- Work with agencies and suppliers to develop launch materials and ensure execution is delivered on time and aligned with brand standards.
- Performance Tracking & Reporting
- Monitor new product performance after launch, including sales, distribution, sell-out, market feedback, consumer response, and competitor reaction.
- Analyze post-launch results and propose improvement actions to strengthen product and brand performance.
- Prepare regular updates and reports on NPD progress, launch performance, and key learnings.
- Budget & Agency Management
- Track budget usage for assigned NPD projects, campaigns, research, POSM, or activation activities.
- Work with Creative, Digital, Research, Activation, and POSM agencies to ensure deliverables meet requirements, timeline, and budget.
- Follow up required documents such as quotation, proposal, contract, payment request, and supporting documents according to company process.
- Key Working Relationships
- Internal: Marketing, R&D, QA, Supply Chain, Procurement, Finance, Sales, Trade Marketing, Legal/Regulatory.
- External: Creative Agency, Digital Agency, Research Agency, Activation Agency, POSM/Production Suppliers.
Yêu cầu ứng viên
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, Economics, or related fields. 1–2 years of Brand Marketing experience, preferably in FMCG.
- Experience or exposure to New Product Development, product launch, innovation project, or brand activation is preferred.
- Good analytical thinking and business acumen.
- Good project coordination and follow-up skills.
- Strong communication and stakeholder management skills.
- Good command of Microsoft Office, especially PowerPoint and Excel.
- Good spoken and written English.
- Proactive, detail-oriented, adaptable, and result-driven.
- Core Competencies
- New Product Development mindset
- Brand management foundation
- Consumer and shopper understanding
- Project coordination
- Data analysis
- Cross-functional collaboration
- Agency management
- Launch execution
- Budget tracking
- Ownership and result orientation
Thông tin tham khảo
- Mức lương phổ biến cho “Assistant Brand Manager”
- 15,4 – 21,8 triệu/tháng, trung bình 18,6 triệu (164 mẫu tin, VietnamSalary). Xem chi tiết lương
- Thị trường tại Hồ Chí Minh
- 18.339 tin đang mở từ 3.531 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 09/11/2026
Vị trí tương tự
Xem tất cả việc làm
Assistant Brand Manager (FMCG)
CÔNG TY CỔ PHẦN DỊCH VỤ THƯƠNG MẠI TỔNG HỢP WINCOMMERCE
Đăng 04/11/2026
