Assistant Brand Manager - ABM

1. Strategic Brand Positioning & Planning

• Contributes to the development and implementation of annual Integrated Marketing Communications plans.
• Collaborates with the Brand Manager to establish long-term marketing roadmaps, ensuring brand personality is consistent with the corporate mission and vision.
• Adapts strategies to meet the specific needs of target consumer segments and market timing.

2. Campaign Management & Execution

• Leads the end-to-end execution of marketing campaigns across multiple channels (ATL, BTL, Digital).
• Manages partnerships with advertising, media, and creative agencies to produce high-quality marketing assets and campaign materials.
• Monitors real-time campaign performance against KPIs, providing proactive adjustments to ensure optimal reach and conversion.
• Conducts post-campaign analysis to identify key learnings and strategic recommendations for future initiatives.

3. Brand & Portfolio Management

• Synchronizes brand activities with the Sales department and other internal functions to ensure consistent brand presence at the Point of Sales.
• Supervises the production and deployment of POSM across all distribution channels.
• Monitors product lifecycle and brand health metrics (Market share, Sales volume, Brand awareness).
• Manages the Assigned Marketing Investment (A&P budget), ensuring cost-efficiency and maximum ROI.
• 4. Market Intelligence & Cross-functional Collaboration
• Performs continuous market research and competitor benchmarking to identify emerging trends and threats in the F&B landscape.
• Partners with R&D and Sales to translate market insights into product improvements or new product development opportunities.
• Ensures systematic storage and management of all brand-related data and marketing documentation.

• Bachelor’s Degree in Marketing, Business Administration, or related disciplines.
• Minimum of 2-3 years of proven experience in Brand Management, ideally within the FMCG /  F&B sectors.
• Extensive expertise in the F&B landscape, consumer behavior, and data-driven marketing strategies.
• Exceptional presentation and negotiation skills with the ability to influence diverse stakeholders.
• Professional English proficiency.
• Proven track record in managing concurrent projects under tight deadlines with high precision and attention to detail.
• Strong sense of ownership, integrity, and commitment to transparent, accurate reporting.
• Working hours:  08:30 – 17:30 (Monday – Saturdays) - 02 Saturdays off per month.