Get to know the Role:
Manage, grow, and handling GrabFood social media channel:
- Translate Grab regional social media playbook to clear strategy and content development that relate with vertical identity and potential audience interest.
- Ensure availability of updated resolution based on e-knowledge, empowerment guidelines and tools/system support in social media.
- Have broad initiative idea, big passion in social media, and high quality standard for works, art, copy, and social media campaign.
- Deep knowledge about social media channel, insight, newest update, audience interest and type of best performance content in each channel.
- Always monitoring trends and keep updated with social media fast growing environment.
Develop best in class social media content and clear strategy to create world class content, high engagement, and build social media followers:
- Ensuring a best in class social media strategy and content development for Grab Indonesia, and able to create a different content approach compare to similar 2 service or product.
- Lead and create a plan for social media campaigns, ensuring target audience acquisition and supporting brand and business objective across the company’s portfolio.
- Act as the advocate of social media integration within the Company, influencing overall site and business strategies.
- Provide insights, benchmarks, and analyse data provided by the Social Media Team, to inform company-wide decision-making and commercial campaign targets.
The day-to-day activities:
- Work with cross-functional teams to ensure smooth coordination to deliver customer experience as agreed.
- Working in harmony with the Grab social media team and larger marketing team.
- Able to communicate and collaborate with another team from ops, partner, and merchant
The must haves:
- University background (S1) from any discipline, preferably Communication with at least 4 – 5 years working experience in FMCG, technology, telco Industry, and e-commerce brand or clients.
- Deep knowledge in social media strategy, social media content development, KOL planning and managing, and have an experience to work with content creator.
- Action-oriented, flexible, and innovative approach to operational management.
- Ability to deal with uncertainty and fast-changing social media worlds.
- Ability to understand and developing social media report – analytics and listening.
- Experience with Social media tools and techniques i.e. Social Bakers, Hootsuite etc.
- Ability to create best in class content (concept & writing) and maintain social media channel.
- Strong written and verbal communication skills; a persuasive and passionate communicator with good public speaking skills.
- Award winning minded and have a hunger to win some social media or creative awards.
- Have a many initiative ideas with huge creative spirit.
- Experience handling contender brand / company and success to beat the market leader in the end.
