Senior Manager, Business Marketing

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Job Purpose

The job holder manage and take full responsibility for the activities of Marketing - Customer Segmentation - BB Division, including:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

1. Business Marketing Planning and marketing performance management

- Develop and embed overall BB marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

- Manage execution of marketing activities, budget, premium / stocks and provide update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Drive preparation and implementation of BB NPS survey

- Design, build, embed and manage BB customer loyalty program by collaborating with other divisions and/or partnerships

- Develop KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

2. Design marketing content for program/campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

3. Marketing campaign management

- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

- Strengthen BB public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Key Relationships - Direct Manager

Head of Customer Segmentation

Key Relationships - Direct Reports

All employees within the units: Business Marketing Project Manager ….

Key Relationships - Internal Stakeholders

Other units in BB, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)