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Nơi làm việc: Hà Nội
Mức lương:
Ngành nghề: Quảng cáo / Đối ngoại / Truyền Thông , Ngân hàng , Tiếp thị / Marketing
Hạn chót nộp hồ sơ:
Cấp bậc: Quản lý
Kinh nghiệm:
Job Purpose
The job holder manage and take full responsibility for the activities of Marketing - Customer Segmentation - BB Division, including:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management
Key Accountabilities (1)
1. Business Marketing Planning and marketing performance management
- Develop and embed overall BB marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Manage execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Drive preparation and implementation of BB NPS survey
- Design, build, embed and manage BB customer loyalty program by collaborating with other divisions and/or partnerships
- Develop KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment
Key Accountabilities (2)
2. Design marketing content for program/campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign
Key Accountabilities (3)
3. Marketing campaign management
- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen BB public awareness and branding through collaboration with bank-wide Marketing team for award participation...
Key Relationships - Direct Manager
Head of Customer Segmentation
Key Relationships - Direct Reports
All employees within the units: Business Marketing Project Manager ….
Key Relationships - Internal Stakeholders
Other units in BB, other units in TCB
Key Relationships - External Stakeholders
Customers, organizations, business associations, state agencies (GSO, tax authorities ...)
Success Profile - Qualification and Experiences
Qualification:
- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 10 years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 700 or equivalent
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NGÂN HÀNG TMCP KỸ THƯƠNG VIỆT NAM (TECHCOMBANK)
https://techcombank.com/ Tổng số nhân viên: 10.000-19.999
