Product Marketing Manager

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Founded in 2009 in Orange County, California, Yes4All has grown to become one of the leading names in the fitness, furniture and lifestyle market. A significant player in e-commerce since 2016, we were among the first invited to Amazon’s Vendor Central (AVC) program and have been a top-12 Sports & Outdoors brand on Amazon since 2021.

We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.

Guided by Mr. Nguyen Chi My, we leverage Vietnam’s competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.

At Yes4All, our people are at the heart of our success. We empower our team members to Shine The S.E.A by embracing extreme ownership, which fosters authentic and trust-based collaboration and drives sustainable value creation. As part of the CriTICal SquaD, our members embody core competencies that set us apart. We foster a dynamic and supportive environment, encouraging individuals to grow, take initiative, and make incredible impacts.

Our vision: To become the global leader in innovative products and services, delivering excellence, quality and affordability for all.

Our mission: To empower global consumers with access to quality and affordable products through innovative e-commerce solutions, while fueling the success of innovators, brands and manufacturers.

Join us and be part of a passionate team that is redefining the fitness and lifestyle industry!

I. JOB DECRIPTIONS

Understand the Strategy of the Line of Business

• Manage and develop an offer product portfolio.

• Supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.

• Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals

Product Positioning

• Define the unique value proposition of the product and articulate its positioning in the market ( Product line, pricing, focus segmentation)

• Differentiate the product from competitors and communicate its key features and benefits.

Go-to-Market Strategy

• Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem

• Contributes to defining and implementing all necessary action plans to boost the offers (especially Solution offers and prescription).

• Ensure that all relevant resources are properly trained concerning the offer sold in the entity and have the right tools/methodologies.

• Organize training for Sales Teams and customers

• Help Businesses generate leads

• Organize training for Sales Teams.

Collect and give to the Line(s) of Business all relevant information

• Contribute to the specifications of new offers and offer adaptations with LOB

Support and ensure cross-selling to other Pipes (Partner Projects and/or Retail division/channels)

• Support cross-selling in front of the Partner Projects and Retail sales and channels, promote the offer, mobilize the support of PAE where needed, help the other division's sales and offer/channel managers to platform the channel partners and establish strategies to gain more market share in these channels.

Performance Analysis

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.

• Utilize data-driven insights to optimize marketing campaigns and improve overall product performance.

Cross-Functional Collaboration

• Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.

• Communicate effectively with internal stakeholders to gather input and insights.

• Connect with Supply Chain demand planner regularly to ensure good level of product forecasting do anticipate the product demand ahead