Product Marketing Manager

Founded in 2009 in Orange County, California, Yes4All has grown to become one of the leading names in the fitness, furniture and lifestyle market. A significant player in e-commerce since 2016, we were among the first invited to Amazon’s Vendor Central (AVC) program and have been a top-12 Sports & Outdoors brand on Amazon since 2021.

We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.

Guided by Mr. Nguyen Chi My, we leverage Vietnam’s competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.

At Yes4All, our people are at the heart of our success. We empower our team members to Shine The S.E.A by embracing extreme ownership, which fosters authentic and trust-based collaboration and drives sustainable value creation. As part of the CriTICal SquaD, our members embody core competencies that set us apart. We foster a dynamic and supportive environment, encouraging individuals to grow, take initiative, and make incredible impacts.

Our vision: To become the global leader in innovative products and services, delivering excellence, quality and affordability for all.

Our mission: To empower global consumers with access to quality and affordable products through innovative e-commerce solutions, while fueling the success of innovators, brands and manufacturers.

Join us and be part of a passionate team that is redefining the fitness and lifestyle industry!

I. JOB DECRIPTIONS

Understand the Strategy of the Line of Business

• Manage and develop an offer product portfolio.

• Supports the launch of new offers over time, to encourage growth of market share and compatibility with needs, guaranteeing achievement of goals.

• Support to implement the Marketing Mix (Product, Place, Price and Communication adapted to the offer, manage pricing updates, and mix management strategies to defend margin while attaining the targeted goals

Product Positioning

• Define the unique value proposition of the product and articulate its positioning in the market ( Product line, pricing, focus segmentation)

• Differentiate the product from competitors and communicate its key features and benefits.

Go-to-Market Strategy

• Provide the elements required to support the offer growth and build the relevant action plans to ensure a good level of representation in the Ecosystem

• Contributes to defining and implementing all necessary action plans to boost the offers (especially Solution offers and prescription).

• Ensure that all relevant resources are properly trained concerning the offer sold in the entity and have the right tools/methodologies.

• Organize training for Sales Teams and customers

• Help Businesses generate leads

• Organize training for Sales Teams.

Collect and give to the Line(s) of Business all relevant information

• Contribute to the specifications of new offers and offer adaptations with LOB

Support and ensure cross-selling to other Pipes (Partner Projects and/or Retail division/channels)

• Support cross-selling in front of the Partner Projects and Retail sales and channels, promote the offer, mobilize the support of PAE where needed, help the other division's sales and offer/channel managers to platform the channel partners and establish strategies to gain more market share in these channels.

Performance Analysis

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.

• Utilize data-driven insights to optimize marketing campaigns and improve overall product performance.

Cross-Functional Collaboration

• Collaborate with product management, sales, and other teams to ensure alignment of marketing strategies with overall business objectives.

• Communicate effectively with internal stakeholders to gather input and insights.

• Connect with Supply Chain demand planner regularly to ensure good level of product forecasting do anticipate the product demand ahead

II. REQUIREMENTS

• Knowledge

• Bachelor’s degree in Marketing, Business, E-commerce or a related field.

• Proven experience in product marketing, preferably in the technology or consumer goods industry.

• Strong analytical and strategic thinking skills.

• Excellent written and verbal communication skills.

• Ability to work effectively in cross-functional teams.

• Familiarity with marketing tools and analytics platforms.

• Skills

• Market research and analysis.

• Strategic planning and execution.

• Content creation and storytelling.

• Project management.

• Collaboration and interpersonal skills.

• Data analysis and interpretation.

• Presentation skills.

• Familiarity with marketing automation tools is a plus.

• Experience

• 4 years of experience with a proven track record in sales and/or marketing /or tendering in the same or similar industries.

• Having experience with Digital Power/ Low Voltage/ Medium Voltage business is an advantage

• Good communication skills are critical for internal/external customer interface position

• Fluent level of verbal and written English.

Through signing this JD both parties agree that they have read and aware the Responsibilities and Authorities, Core and Leadership Competencies as well as Requirements of the mentioned above position

III. WHY YOU WILL LOVE JOINING US?

For you to join

• Financial Well-being: A competitive salary with 13th month salary, annual performance bonus and a variety of allowances.
• Salary review: annually or on excellent performance.
• Activities: company trips, team-building, and other customized monthly bonding events.
• Annual leaves: 16 days off and 01 Birthday Leave per year.
• Healthcare: annual health check, insurance according to Labor Law and extra PTI Insurance package.
• Working Environment: dynamic, friendly environments with working time flexibility, and other perks include snacks, coffee, and healthy food provided daily suited for hardworking, fun, and team collaboration.

For you to grow

• Ambition: We are now keeping on with our hyper growth to multicategory, multichannel, multimarket, and expanding into the world largest e-commerce enabler. Hence, there will continuously be opportunities to challenge yourself, learn new skills and knowledge.
• Challenges: Your voice can always be heard as we embrace the eagerness of learning and sharing. You can be your own boss and create your own value with the ability to take initiative and make decisions in all aspects of work.
• Chances: Be led and coached by experienced and inspirational leaders and participate in various training courses where you can enlarge your knowledge and experience in the E-commerce and Supply Chain industry.

For you to stay

• People: Having a headquarter in the US and an operation office in Vietnam, our team is young and highly motivated. You will be working with and alongside members having experiences from International Corporations or high profile from Vietnam that share the same passion and dedication.
• Culture: Our working environment is humble, collaborative and 100% healthy. We promote Exchange & Speak out, you can receive transparent and supportive feedback so you can perform the best.
• Career path: Provide you with a great career path, open to rotating for your better understanding of the company and contribute across many of our functions.

And much more, join us and let yourself explore other fantastic things!

• Qualification: Bachelor
• Age: Unlimited
• Job type: Permanent