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Head of Marketing B2C, Residential

Savills Vietnam
Ngày cập nhật: 21/07/2025

Thông tin tuyển dụng

Phúc lợi

Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm

Mô tả công việc

1. Full-Funnel Strategy & Customer Journey Design:

  • Design, implement, and own the end-to-end B2C marketing funnel for Savills' residential properties.
  • Map the complete customer journey, identifying key touchpoints and potential drop-off points, and develop strategies to enhance the customer experience (CX).
  • Develop and execute sophisticated lead nurturing and re-engagement campaigns to guide prospects from top-of-funnel awareness to bottom-of-funnel decision-making and back into the loyalty loop.
  • Think from a business development perspective, identifying new channels and opportunities to generate high-quality leads for the sales team.

2. Content Curation & Lead Generation:

  • Conceptualise and oversee the creation of compelling, high-value lead magnets (e.g., market reports, buyer guides, virtual tour events, webinars) that capture the interest of our target audience.
  • Curate and manage a content strategy that provides value at every stage of the funnel, from insightful blog posts and social media content to detailed project brochures and email sequences.
  • Ensure all content is crafted with a deep understanding of the human element, telling stories that connect with the aspirations and concerns of homebuyers.

3. Team Leadership & Vendor Management:

  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
  • Direct and manage relationships with external agencies and technology vendors, holding them accountable for delivering results that align with our strategic goals.
  • Masterfully manage stakeholder expectations across sales, senior management, and other departments, communicating strategy, performance, and insights with clarity and confidence.

4. Performance, Agility & Optimisation:

  • Establish key performance indicators (KPIs) and track campaign performance against business objectives.
  • Analyse results, derive actionable insights, and confidently pivot strategies when campaigns are not delivering the desired outcomes.
  • Utilise CRM and analytics platforms to monitor performance, identify trends, and derive actionable insights.
  • Manage the marketing budget effectively, ensuring a strong return on investment for all activities.

Giới thiệu về công ty

Savills Vietnam

https://www.savills.com.vn/ Tổng số nhân viên: 1.000-4.999

Savills Vietnam was established from 1995 with two main offices in Ho Chi Minh City and Ha Noi. Our scale gives us wide-ranging specialist and local knowledge,... Xem thêm

Head of Marketing B2C, Residential

Savills Vietnam