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Expert, Business Marketing

Techcombank
Ngày cập nhật: 29/06/2025

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Mô tả công việc

Job Purpose

The job holder responsibility for designing, proposing business marketing activities through:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management

- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

- Execution of marketing activities, budget, premium / stocks and provide update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Prepare, propose and implement NPS survey

- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships

- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Design marketing content for program/campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management

- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Giới thiệu về công ty

Techcombank

www.techcombank.com.vn Tổng số nhân viên: 7000

TECHCOMBANK với sứ mệnh trờ thành Ngân hàng tốt nhất và doanh nghiệp hàng đầu Việt Nam, luôn đi đầu trong việc ứng dụng công nghệ tiên tiến nhằm cung cấp cho... Xem thêm