Expert, Business Marketing

Job Purpose

The job holder responsibility for designing, proposing business marketing activities through:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management

- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

- Execution of marketing activities, budget, premium / stocks and provide update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Prepare, propose and implement NPS survey

- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships

- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Design marketing content for program/campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management

- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...