Senior Expert, Business Marketing (Digital MKT)

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Job Purpose

The job holder take responsibility for the activities of bussiness marketing of division, including:

1. Business Marketing Planning

2. Design of MKT content for Program/ Campaign

3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated 4 Marketing performance management

4. Marketing performance management

Key Accountabilities (1)

1. Business Marketing Planning

- Develop and embed overall marketing calendar (including GTS, insurance) detailing marketing activities and linking each campaign to strategy (i.e. acquisition, retention, deepening) by economic segment, economic sectors/activities, customer groups

- Manage execution of marketing activities, budget, premium / stocks and provide monthly update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Drive preparation and implementation of NPS survey

2. Design of MKT content for Program/ Campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

3. Marketing campaign management (i.e. above the line marketing – HO directly communicates with customer; direct marketing; below the line are those campaign communicated via sales channel)

- Develop, embed and manage campaign management mechanism including standard campaign specification, campaign proposal, campaign fulfilment process and documentation

- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for marathon, above the line media, social media, strategic sponsorships, etc. (if any)

- Strengthen collaboration with Central Marketing team to leverage on resources for common campaign (e.g. TET premiums, Mid-autumn festival gifts, etc. if any)

4. Marketing performance management

Develop KPIs and approach for assessment of marketing value Monitor marketing programs and campaign performance / fulfilment