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Expert, Business Marketing

Techcombank
Updated: 29/07/2025

Employment Information

Job requirement

Job Purpose

The job holder responsibility for designing, proposing business marketing activities through:

1. Business Marketing Planning and marketing performance management

2. Design marketing content for program/campaign

3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management

- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...

- Execution of marketing activities, budget, premium / stocks and provide update

- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight

- Prepare, propose and implement NPS survey

- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships

- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Design marketing content for program/campaign

- Design content for marketing program, campaign

- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management

- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation

- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Job requirement

Success Profile - Qualification and Experiences

-  University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration

-  Master's degree or higher is preferred

-  Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers

-  English: minimum TOEIC 650 or equivalent

-  Expertise

+ Understanding the organization

+ Knowledge of the company's products

+ Understanding the rules/operating processes in the unit

More Information

  • Qualification: Bachelor
  • Age: Unlimited
  • Job type: Permanent

Company Overview

NGÂN HÀNG TMCP KỸ THƯƠNG VIỆT NAM (TECHCOMBANK)

https://techcombank.com/ Number of employees: 10.000-19.999

Techcombank mang sứ mệnh dẫn dắt hành trình số hóa của ngành tài chính, tạo động lực cho mỗi cá nhân, doanh nghiệp và tổ chức phát triển bền vững và bứt phá... View more

Expert, Business Marketing

Techcombank