Nơi làm việc: Singapore
Mức lương:
Ngành nghề: CNTT - Phần mềm
Get to know the role:
We’re looking for a seasoned consumer marketeer to be part of the Regional GrabPay marketing organisation. Consumer wallet marketing is a new team that will be tasked with driving traction for the GrabPay wallet amongst consumers across Southeast Asia. This person along with the team lead will be tasked with devising the integrated marketing strategies to drive mass consumer adoption and usage for the wallet across all kinds of payments use cases.
The day-to-day activities:
Functional
Drive go-to-market strategy for launching the consumer wallet across Southeast Asia, working in partnership with country marketing teams for roll-out.
Create integrated marketing playbooks for all aspects of marketing the consumer wallet – GTM, launch, acquisition, usage, value proposition and communications.
Devise data-driven strategies for rolling out new wallet use cases to consumers.
Work closely with the brand team on the brand positioning and framework for the GrabPay wallet and deliver communications and initiatives that amplify that narrative.
Customer
Act as the primary customer advocate for the wallet consumer – partner with consumer insights team to glean consumer needs and work through the GrabPay organization to ensure these needs are met whether through tech, operations or communications initiatives.
Work with product marketing and consumer insights to identify the most relevant consumer audiences for the wallet, and the value proposition that meets their daily needs. Turn these insights into action by then building out consumer marketing strategies.
Financial
The must haves:
Deep understanding of Southeast Asian media landscapes and consumer segments.
Enthusiasm to succeed in an ambiguous, fast-moving and ever-changing and
A positive and resilient attitude – you have the drive, flexibility environment
International and SEA regional experience in academic or professions will be appreciated.
Grab Vietnam