Trade Marketing Operation Manager

Job Overview

• We are looking for a strategic and driven
• Trade Marketing Operation Manager to lead our channel expansion.
• In this role, you will design and execute high-impact trade marketing strategies to accelerate brand growth, optimize channel performance, and drive market penetration across Retail, HORECA, and B2B sectors.
• Responsibilities
• 1. Strategy & Planning & Promotion Coordination
• Develop and execute trade marketing plans the development and implementation of trade marketing activities by channel (retail, F&B, e-commerce, marketplaces, etc.). - Lead end-to-end Trade Marketing operations, including Promotion, Merchandising, and Activation, to ensure alignment with revenue targets and brand objectives. - Develop and execute strategic trade promotion plans across offline retail stores and online   platforms (e-commerce marketplaces and omni-channel systems). - Plan, deploy, and monitor trade programs and sales performance, including both push and pull consumer promotions. - Measure, analyze, and evaluate campaign effectiveness, providing data-driven insights to optimize ROI and enhance customer engagement.
• 2. Campaign & Activation Support - Coordinate in-store displays, promotional programs, and sales campaigns to drive product visibility and sales uplift. - Ensure campaign execution aligns with brand guidelines and store operational standards. - Monitor promotion performance and collect data for post-campaign evaluation. - In-Store Execution: Manage POSM, merchandising, product displays, and in-store events to enhance brand presence.
• 3. Merchandising & Visibility - Plan and manage POSM programs, including budgeting, allocation, and stock control across company channels. - Monitor in-store merchandising compliance and visual standards. - Research, develop, and introduce innovative POSM formats to improve in-store visibility and customer experience. - Establish and standardize merchandising and trade activation guidelines to ensure consistent brand identity across all channels. - Collaborate closely with Brand teams to align and standardize branding activations, including in-store displays and OOH (Out-of-Home) executions. - Provide regular feedback on display effectiveness and suggest improvements.
• 4. Sales Data Monitoring & Analysis - Track and analyze sales performance by SKU, store, and campaign. - Utilize strong Excel skills to create regular reports and dashboards. - Identify trends, opportunities, and propose corrective actions to optimize sales performance.

5. Budgeting

• Manage budgets for trade marketing activities, ensuring cost-effectiveness.
• 6. Inventory Flow Coordination - Coordinate with inventory teams to ensure correct stock allocation for key promotions and sell-through targets. - Monitor inventory levels during peak seasons and key activities.
• 7. Market Intelligence & Competitor Tracking - Collect and summarize competitor promotions, market activity, and pricing intelligence. - Provide reports to support management decision-making.
• 8. Multi-Business Unit Trade Operations - Support trading and service operations covering Retail, Horeca, B2B,...channels. - Ensure alignment of trade marketing initiatives with overall business strategies and crossfunctional objectives.
• 9. Customer Insight & Experience Strategy - Utilize local data, global trends, and deep customer insights to define and drive Customer Experience strategies for targeted segments. - Develop and optimize multi-touchpoint customer journeys to drive engagement, conversion, and retention. - Lead initiatives to strengthen brand credibility and image, incorporating global mega trends and local market insights (e.g., consumer, dining, and lifestyle trends).
• 10. Event, Activation & Business Growth - Plan and oversee nationwide events and activation programs to enhance brand visibility and accelerate sales growth. - Propose and implement innovative activation solutions to strengthen brand positioning and customer engagement. - Drive sales growth through effective execution of activation programs across all channels.
• 11. Performance Monitoring & Optimization - Continuously track, analyze, and optimize performance across trade marketing, channel development, and customer journeys. - Provide regular reports and actionable insights to stakeholders to improve effectiveness and efficiency. - Conduct monthly and quarterly business reviews, including: Sales performance analysis, Competitive pricing monitoring and Market trends and insights scanning. - Recommend strategic actions to optimize performance and achieve business targets.
• 12. Project Management Support - Assist in coordinating store opening projects, sponsorship activities, and special campaigns. - Track project timelines and task completions across functions.
• 13. Documentation & Compliance Support - Support proper documentation of promotional approvals, licensing, and compliance records. - Ensure basic compliance for in-store activities as guided by company policy.

14. Reporting

• Monitor, analyze, and report on campaign performance and ROI and other reports as requested by manager.
• 15. Other duties as assigned by Manager/BOD.

Job requirements

• Bachelor’s Degree in Marketing, Business, or related field.
• From 7 years of experience in trade marketing, sales coordination, or retail operation.
• Good knowledge of retail operation, promotion mechanics, and basic merchandising.
• Strong analytical skills and advanced Excel proficiency.
• Excellent organization and coordination skills.
• Strong communication and teamwork abilities.
• Good English communication (verbal and written) is a plus.
• Passion for fine dining, cigar, spirits, or luxury industry is highly appreciated.

Key Competencies

• Data-driven mindset with strong attention to detail.
• Project and time management.
• Problem-solving attitude.
• Collaboration and cross-functional coordination.
• Continuous learning and adaptability