LOCAL MARKETING MANAGER – PET FOOD | VND 30–50M | HCMC

• 1. Trade Marketing & Sell-out Activation – 40%
• Develop and execute trade marketing programs to drive sell-out across pet shops, modern trade and veterinary clinics.
• Develop in-store execution standards covering display, POSM, planogram, sampling and promotions.
• Monitor sell-through, stock rotation and reorder frequency across key outlets.
• Identify slow-moving stores and develop corrective actions to improve product rotation.
• Lead consumer-facing activations including sampling roadshows, pet shop events, breeder/groomer engagement and city-level brand activities.
• Work closely with the distributor's Sales Team and provide trade tools, brand pitches and sales support materials.

2. Local Brand Building – 30%

• Develop and strengthen KitchenFlavor's brand positioning and presence in Vietnam.
• Translate global brand strategy into locally relevant messaging and marketing assets.
• Build relationships with pet communities, pet shops, breeders, groomers and relevant industry partners.
• Develop brand presence through pet industry events and consumer engagement activities.
• Monitor competitors such as Royal Canin, Pedigree, Whiskas and other regional pet food brands.
• Provide market intelligence, competitor analysis and recommended actions.

3. Digital Brand Marketing – 20%

• Build and manage KitchenFlavor Vietnam's digital presence across
• Website, Facebook, TikTok, Instagram and Zalo .
• Develop content strategy and editorial calendars.
• Create and manage content around products, pet care, lifestyle and brand storytelling.
• Build relationships with KOCs, pet communities and pet owners to generate UGC and brand advocacy.
• Amplify offline activities through digital channels and drive traffic to stockist locations.
• Establish the brand's digital foundation in Year 1, with future expansion into social commerce and online sales.
• 4. Marketing Planning & Budget Management – 10%
• Develop the annual Vietnam marketing plan and campaign calendar.
• Manage the local marketing budget, including allocation, tracking and performance evaluation.
• Monitor campaign effectiveness and provide ROI reporting.
• Prepare monthly and quarterly marketing reports for both the distributor and international brand team.
• Ensure marketing activities are aligned with distribution, sales and brand priorities.

• Minimum 3 years of marketing or trade marketing experience in the pet industry (pet food or pet-care products).
• Professional working proficiency in English OR Chinese (Mandarin) – either one is acceptable.
• Hands-on, field-based execution in retail; experience working with distributors.
• Practical digital skills: social media management, content calendars, working with KOCs.
• Able to read sell-through data, identify slow doors and act on them.
• Based in or willing to relocate to Ho Chi Minh City; willing to travel nationally.   PREFERRED
• Marketing experience at a cat & dog dry food manufacturer or distributor , OR
• At least 1 year as Marketing Manager at a pet food company.
• Experience with international brands scaling in Vietnam through a distributor.
• Familiarity with Vietnam import and labelling regulations for pet food.
• Exposure to live-streaming or social commerce (useful for Phase 2).