Assistant Brand Manager (FMCG)

• We are looking for a proactive, results-oriented, and passionate
• Assistant Brand Manager to support the development and execution of brand strategies, product initiatives, and integrated marketing activities within our FMCG business.
• Working closely with the Marketing Manager and cross-functional teams, this role will focus on strengthening brand positioning, understanding consumer needs, driving product development, and delivering effective marketing initiatives that enhance brand performance and contribute to business growth.
• Key Responsibilities

1. Brand Management & Development

• Develop and execute brand plans to strengthen brand awareness, positioning, and consumer loyalty.
• Ensure consistent brand identity, messaging, and execution across marketing activities.
• Collaborate with Sales, Trade Marketing, Digital, and other teams to support brand growth objectives.

2. Product Development & Innovation

• Coordinate new product development, existing product improvements, and product launch activities.
• Work with suppliers and internal stakeholders on product positioning, packaging, pricing, and cost analysis.
• Collaborate with Sales, Logistics, and relevant teams on demand forecasting, inventory monitoring, and product launch preparation.

3. Marketing Planning & Execution

• Plan, coordinate, and execute integrated marketing campaigns, brand communications, product launches, and sales support initiatives.
• Work closely with internal teams and external partners to ensure effective campaign implementation.
• Monitor campaign progress, execution quality, and spending against approved budgets.

4. Market Research & Performance Analysis

• Monitor market trends, competitor activities, and consumer behavior to identify brand and product growth opportunities.
• Analyze sales performance, consumer feedback, and marketing results to evaluate effectiveness.
• Provide actionable insights and recommendations to improve brand performance and marketing activities.
• 5. Cross-functional Coordination & Management Support
• Support the Marketing Manager in executing assigned brand and marketing projects.
• Coordinate with cross-functional teams to ensure timely delivery and quality of marketing activities.
• Provide guidance and follow-up on assigned tasks, ensuring alignment with business objectives.

Education & Experience

• Bachelor's degree in Marketing, Economics, or a related field.
• Minimum 3 years of experience in Marketing/FMCG, preferably in brand management, product development, or marketing execution.
• Experience in FMCG or baby and children's fashion categories is an advantage.
• Skills & Competencies
• Good understanding of brand management, consumer insights, and marketing planning.
• Strong analytical thinking, creativity, and problem-solving skills.
• Good project management, organizational, and cross-functional coordination skills.
• Proficiency in Microsoft Office and data analysis tools.
• Good communication, presentation, and teamwork skills.
• Ability to manage multiple projects and priorities effectively.
• English communication skills.