Brand Operation Manager (Mom&Baby)

• 1. Principal / Client Management · Act as the key contact between the company and assigned Principals. · Build strong and long-term Principal relationships. · Understand Principal objectives and translate them into actionable business plans. · Lead regular business reviews and follow up on agreed action plans. · Manage Principal requests, issues and commercial discussions.
• 2. Business & Commercial Management · Develop and execute annual and monthly business plans for assigned brands. · Monitor sales, profitability, P&L and business performance. · Prepare sales and margin forecasts and identify performance gaps. · Develop corrective actions and identify new business opportunities. · Prepare commercial proposals and business cases for management approval.
• 3. Customer & Channel Development · Work closely with Sales/KAM teams to drive sales and distribution growth. · Identify new customers, channels, listings and portfolio opportunities. · Support customer negotiations, Joint Business Plans and commercial agreements. · Develop customer-specific growth plans and monitor performance.
• 4. Trade Marketing & Execution · Develop promotional and commercial plans together with Principals and Sales teams. · Monitor trade investment, A&P and promotion effectiveness. · Support new product launches and channel activation. · Ensure effective execution of pricing, promotion, distribution and visibility.
• 5. Cross-functional & Operational Management · Coordinate Sales, Marketing, Trade Marketing, Supply Chain, Finance, E-commerce and Legal teams. · Monitor inventory, stock cover, OOS and NED risks. · Coordinate forecasting and shipment planning. · Resolve operational issues and ensure timely execution of agreed business plans.
• 6. New Product Launch & Project Management · Coordinate end-to-end new product launches. · Develop launch plans and coordinate with Sales, Marketing, Supply Chain, Finance, Legal and Principal teams. · Monitor launch progress and post-launch performance. · Identify corrective actions when launch performance is below expectations.
• 7. Market & Business Analysis · Monitor market trends, competitors, customers and channel development. · Analyze customer and channel performance. · Prepare recommendations based on sales and market data. · Provide regular insights to management and Principal. · Benchmark pricing, assortment, promotion and distribution where relevant.
• 8. Business Review & Reporting · Monthly Business Review (MBR) · Quarterly Business Review (QBR) · Annual Business Review · Sales performance reports · Brand P&L · Forecast · Inventory report · A&P / trade fund report · Promotion evaluation · Distribution / penetration report · Action plan and risk report
• Ensure reports are fact-based, commercially meaningful and recommendation-oriented, rather than simply reporting numbers.

• Trình độ học vấn, chuyên môn / Education background: + Bachelor's degree or higher in Business Administration, Marketing, Commerce, Economics, or other related fields. -

Kinh nghiệm / Work experiences

• + Minimum 3–5 years of experience in FMCG, Mother & Baby, Personal Care, Healthcare, Nutrition, Dairy, or related consumer categories, preferably with experience in: · Distributor / trading company · Principal management · Brand management · Key account management · Commercial planning · Trade marketing · Sales operations + Experience working with M&B Commercial Experience is highly preferred. - Năng lực / Competency: · Strong ownership and accountability. · Commercially minded. · Strong communication and negotiation skills. · Able to manage demanding principals professionally. · Able to influence internal teams without direct authority. · Strong project management skills. · Proactive in identifying risks and opportunities. · Detail-oriented but able to understand the big picture. · Comfortable working under pressure and managing multiple brands simultaneously.