Senior Marketing Executive

Job Description

AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 27 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristy, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly".

Senior Marketing Executive (Based in Ho Chi Minh)

Responsibilities

• Assist Senior Product Manager to initiate and develop branding campaigns, new routes launch plan & year plan

• Assist Senior Product Manager to develop and implement branding & marketing strategy & activity (ATL & BTL) for assigned routes and ancillary products to meet business objectives and KPIs

• Coordinate with cross functions, agencies, partners to to implement/drive key actions & internal process related to his/her route or market and Support Sales & Distribution project

• Understand behaviour / insight of travellers in the responsible market / route

• Plan and implement weekly promotion aligning with Senior Product Manager

• Update and monitor A&P budget & spending

• Track data and develop regularly report and all related reports

• Monitor route performance and competitive movement of the responsibility market to update team. Conduct market visit monthly to update market trend and propose action plan

• Good attitude and Good interpersonal skills among team, cross functions and partners

• Be flexible and be able to travel overseas frequently (Both domestic & international destinations)

Desired Skills & Experience

• Bachelor’s degree in Marketing or a related subject (Master’s degree a plus)

• 5 years of marketing experience with a proven track record of successfully managing complex projects

• Candidates with substantial marketing experience from FMCG / advertising agencies or airlie e-Commerce background are encouraged to apply

• Ability to work in a matrix organization supporting various stakeholders and relationships

• Strong organizational and planning skills

• Excellent presentation skills and written/oral communication skills

• Job will require travel to South East Asia and flexible work schedule

**AirAsia is an equal opportunity employer and due to the volume of applicants only shortlisted applicants will be notified.

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