Mô tả công việc
- Develop and execute UA and Performance Marketing strategies across international markets.
- Manage advertising campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, Mintegral, and other networks.
- Plan and allocate budgets based on product lifecycle, market potential, and business objectives.
- Lead, train, and evaluate the Media Buying team.
- Monitor key KPIs including CPI, CPA, CTR, CVR, ROAS, ROI, LTV, and Retention.
- Analyze campaign data and optimize budgets, bidding, targeting, creatives, and campaign structures.
- Develop strategies for new market testing and campaign scaling.
- Collaborate with Product, Data, Creative, and Operations teams to drive user growth and improve performance.
- Evaluate user quality, retention, conversion, and revenue across markets and campaigns.
- Manage relationships with advertising platforms, ad networks, agencies, and other partners.
- Track market trends and platform updates, and adjust strategies accordingly.
- Prepare regular performance reports and optimization recommendations.
Yêu cầu ứng viên
- 3–5 years of experience in Performance Marketing / User Acquisition.
- Hands-on experience with Mobile Games/Apps and international markets is preferred.
- Proven track record in managing large budgets and scaling campaigns.
- Strong analytical skills with CPI, CPA, CTR, CVR, ROAS, ROI, LTV, Retention, and other key metrics.
- Experience managing, training, and developing Media Buying teams.
- Proficiency in Meta Ads, Google Ads, and TikTok Ads; AppLovin, Unity Ads, and Mintegral are a plus.
- Experience with AppsFlyer, Adjust, Firebase, or BI tools.
- Data-driven mindset, fast decision-making, KPI ownership, and strong teamwork/collaboration skills.
Thông tin tham khảo
- Mức lương phổ biến cho “Marketing Manager”
- 28,8 – 42 triệu/tháng, trung bình 35,4 triệu (270 mẫu tin, VietnamSalary). Xem chi tiết lương
- Thị trường tại Hồ Chí Minh
- 9.012 tin đang mở từ 2.888 doanh nghiệp. Xem việc làm tại Hồ Chí Minh
- Nguồn tin
- Nguồn: CareerViet · đăng 15/09/2026
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Đăng 22/07/2026