Category Marketing Manager - Electronics

Reporting to the Marketing Manager, you will be responsible for:

Campaign Planning:

• Planning and management of Electronic category monthly, quarterly, annual campaign calendar.
• Creating campaign governance and resource allocation criteria.
• Conceptualizing and developing interesting and relevant campaigns for our consumers with delightful User Experience across desktop, mobile site, and apps to achieve conversion.
• Full onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.
• Collaborating with internal and external stakeholders for campaign creation.
• Continually refining planning processes and optimizing campaigns by deeply tracking - analyzing - reporting campaign’s performance.

Brand Partnership:

• Creation and implementation of marketing plan with partner brands to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Teams and Online Marketing Teams.
• Working closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.

Background:

• Bachelor’s degree in Business, Marketing or related field required
• Have background of 2 or more year in Marketing/ Advertising industry (experience in Electronic related fields is a plus)
• Knowledge of business intelligence and performance media is a plus but not required

Professional & soft-skills and character:

• Strong analytical, planning and project management skills. Attention to detail and passion to work quickly/efficiently to meet deadlines.
• Independent, proactive, critical thinking and kind-hearted, since in Planning team we believe kindness connect people and drive the tremendous outcome.
• Must be very flexible with hours of work and be comfortable with ever-changing priorities in a fast-paced environment.
• Good English written and verbal communication skills

• Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Salary review, Laptop, Allowances, Uniform, Business Expense, Seniority Allowance, Annual Leave, Sport Club