Product Marketing Assistant Manager (Category Lead)

• To support the delivery of top-line P&L measures of sales volume, revenue and market shares
• for the assigned categories.
• To assist in developing and executing the Product Strategy, develop GTM for new line up
• launching for the assigned categories.
• To ensure a market-relevant Product Portfolio and build Value Propositions for the assigned
• products.
• To support entire product lifecycle for the assigned products / categories.
• To support development of product marketing plan based on 4P methodology and
• implementation to achieve business targets.
• To support the formulation and management of pricing, ensuring profitability for portfolio.
• To make price positioning vs. competitors based on PODs, CPI, Cost/Profit, project discount attractive by each stages. Balance and reduce risk of dealers in price conflict
• To provide market trends and competitors’ product analysis.
• To do demand planning: Reflect weekly sale forecast & monthly target, analyze inventory & shortage to get supply for project demand to meet delivery time
• To work closely with Factory/Head quarter to solve all issue relating to Sub’s supply and Biz
• To work closely with internal supply chain team on sales forecasting to ensure inventory management to meet monthly sale target
• To cooperate with B2B Sale team on sales forecasting for the assigned products/categories.
• To track and monitor assigned products’ sales performance on a daily basis
• To support the team on day-to-day business operations.

PROFESSIONAL COMPETENCIES & QUALIFICATIONS

• Good University degree, preferably in Marketing, Business.
• Excellent presentation skills with the ability to present to different levels of internal/external
• management/stakeholders.
•  Experience in Consumer Electronics / technology industry and/or technologically savvy.
• SAP knowledge would be an advantage.

COMPETENCY PROFILE

• Full range marketing experience including upstream marketing strategy, market segmentation, product positioning/differentiation and downstream marketing communications execution is vital.
• Commercial background is essential and an analytical thinking person to work independently and providing effective solution.

PERSONALITY TRAITS

• Results-oriented, and able to work independently
• Committed and passionate towards the business
• Strong initiative and follow through
• Good team player and leadership skill