Marketing Manager in Fashion (Retail) Industry

1. Marketing strategy & planning: 
• Effectively plan to ensure that top line sales goals and bottom line profit goals are met by overseeing the execution of brand strategies.
• Lead developing, implementing and executing business plans and local market place marketing initiatives for the brand.
• Monitor the business while updating key competitors campaigns, investigating fashion footwear trends and results, identify opportunities and threats and mobilize the BU development plan against them.
• Contributes to the development and monitoring of the marketing budget.

2. Commercialization: 
• Establish strong relationships and a thorough understanding of the consumers to maximize potential productivity. 
• Align, coordinate and involve all the different marketing functions in the execution of the brand plans: brand marketing, visual merchandising, retail marketing. 
• Lead/ develop operations sale team training on key brand strategies and new collections, including content development, presentation, alignment with Global Brand team and Operations team leaders. 

3. Coordination: 
• Partner with Global Brand teams to advise on the market competitive landscape, key needs and business priorities.
• Partner with local market resources: Operations, Merchandising, Accounting & Finance to adhere to develop local market growth strategies.

4. Training & Development
• Manage, coach and develop team members. 

• 5+ years of experience, retail industry is a plus. 
• Ability to convert analysis into insights, sustainable strategies, and actionable plans
• Strong understanding of luxury execution and visual aesthetic
• Extensive experience in marketing products design and retail display creation
• Strong computer skills: Excel, PowerPoint
• Strong interpersonal and influencing skills
• Dynamic training and presentation skills
• Excellent verbal and written communication skills
• Strong project management skills

• Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Salary review, Laptop, Allowances, Annual Leave