Mô tả công việc
- Execute ad campaigns by app, network, and geo. - Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate. - Analyze cohorts, track LTV to adjust business strategy. - Able to perform A/B testing for creatives, audiences, and campaign settings - Proactively test new audiences, expand ad networks. - Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase).
- KPI: Optimize Spend Efficiency. Maintain CPI within target thresholds. Optimize Cost Per Trial and Cost Per Paid User. Achieve D7/D30 ROAS targets. Improve Trial-to-Paid Conversion Rate. Increase Subscription Renewal Rate.
Yêu cầu ứng viên
- 1 –1.5 years of hands-on experience in Mobile App User Acquisition. - Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads. - Basic knowledge of Subscription, IAP, or Ad Monetization models. - Familiarity with AppsFlyer/Adjust and Firebase is preferred. - Strong learning ability and data-driven mindset. - Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate - Ability to analyze cohorts, retention, LTV, and ROAS. - Strong knowledge of mobile attribution and MMP metrics. - Able to independently identify creative winners and optimization opportunities. - Basic understanding of P&L and UA budget optimization. - Tool stack: AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.
Thông tin tham khảo
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- Nguồn tin
- Nguồn: CareerViet · đăng 14/10/2026