Technical SEO Specialist

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm

JOB SUMMARY:

As a Digital Marketing Specialist at Savills, you will play a key role in developing, implementing, and optimizing our digital marketing strategies, with a strong focus on Email Marketing (EDM), Website SEO (on-page), and B2B engagement. Your work will drive brand awareness, improve website performance (speed, structured data), and support generation efforts. Familiarity with Salesforce EDM, HTML, and UI/UX is a plus.

RESPONSIBILITIES:

1. SEO (Search Engine Optimization):

· Reviewing and improve site architecture, sitemap, robots.txt, canonical tags, hreflang, schema markup, etc.

· Optimizing page load speed and Core Web Vitals (LCP, FID, CLS),both desktop and mobile version.

· Identify and fix issues related to crawling, indexing, duplicate content, and broken links.

· Updating meta tags, heading structure, and SEO-friendly URLs.

· Implementing internal linking strategy and high-quality backlink acquisition in coordination with content or external teams.

· Ensuring continuous improvement in search rankings and organic traffic.

2. Web Programming & Development Collaboration:

· Working with developers to implement SEO-related code changes (HTML, CSS, JS).

· Integrating structured data (JSON-LD) to enhance rich snippet visibility.

· Conducting A/B testing for SEO-related UI/UX improvements (if needed).

3. Analytics & Reporting:

· Monitoring keyword rankings, traffic, CTR, bounce rate using tools like Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.

· Providing data-driven SEO recommendations and solutions.

4. EDM (Email Marketing):

· Design and execute email marketing campaigns using Salesforce.

· Manage and segment email lists and databases for personalized campaigns.

· Track and optimize email performance metrics.

5. Database Management for EDM:

· Manage the database for email marketing campaigns, ensuring data integrity and proper segmentation.

· Develop strategies to grow and maintain a clean, up-to-date database.