1. Livestream Content Strategy
- Develop content strategies for livestreams across campaigns, monthly plans, and mega days
- Create and define big ideas, concepts, content angles, and key messages for each livestream, aligned with:
- Business objectives (GMV, CVR, AOV, traffic)
- Livestream audience behavior (watch time, interaction, impulse buying)
- Define and optimize livestream formats (educational, selling-driven, entertainment, review, deal-based, etc.).
- Design and own livestream concept frameworks by category (beauty, FMCG, fashion, education, finance, etc.), including:
- Livestream format & flow (opening hook, selling blocks, interaction, deal drop, closing)
- Content pacing & energy curve by session length
- Repeatable concept templates adaptable across brands and platforms
2. Communication Planning (Livestream-Focused)
- Translate business objectives into communication objectives and content approaches for livestream initiatives.
- Design content flows and communication funnels
- Collaborate with Media and Performance teams to:
- Recommend paid, owned, and earned touchpoints supporting livestream traffic
- Optimize reach, frequency, and audience inflow into livestream rooms
- Analyze audience insights, cultural trends, and market behaviors to continuously refine messaging and content approaches.
- Ensure all livestream concepts and content formats fully comply with platform guidelines
- (TikTok Shop, Shopee Live, LazLive, etc.), including:
- Content policy & compliance
- Promotion mechanics & deal structures
- Algorithm and traffic behavior implications
3. Content Quality & Execution Management
- Act as the content quality gatekeeper for livestream concepts:
- Review and challenge ideas from content executives, hosts, or agencies
- Ensure consistency in concept quality, brand tone, and selling effectiveness
- This role focuses on concept and strategic design rather than daily script writing or operational execution.
4. Performance Analysis & Insights
- Monitor and analyze livestream performance metrics (Views, watch time, engagement rate, GMV, CVR, clicks, and orders)
- Evaluate the connection between content, communication approach, and business performance.
- Consolidate post-livestream reports, extract insights, and propose optimization recommendations for future livestreams.
- Conduct ongoing research on livestream trends, content formats, host styles, and competitor activities.
