Senior Category Specialist

Yes4All is one of the leading brands for home sporting goods & furniture in the e-commerce market. Founded in 2010, we have strived to be the world leader in e-commerce enablers in term of trading, product creating and e-commerce servicing. Based in California with an operation office in HCMC, we have more than 500 young and talented members with expert knowledge and experience in the e-commerce industry.

We are on an ambitious journey to dominate not only US e-commerce market but also to enter new e-commerce markets of more than 15 countries in Europe, Asia and North America, not only Amazon channel but also Walmart, Wayfair among others. Besides, Home sporting goods, Furniture, Outdoor and Gardening are also great opportunities that we desire to occupy and create significant values. With our steady knowledge in E-commerce, Yes4All started to provide end-to-end ecommerce-enabler service in order to help Vietnamese and global manufacturers or struggling sellers bring their products to the US & International markets.

Our mission: Connect the Worldwide Resources & create innovative platform to bring products and services from innovators and manufacturers to worldwide customers more efficiently.

Our vision: To be the world leader of e-commerce enabler in term of trading, product creating, and e-commerce servicing.

I. JOB DESCRIPTIONS

Category Management & Business Strategy

• Develop and Execute Product Strategies: Align with established KPIs to drive growth for 7 priority categories (out of 13) across 5 key markets, proposing adjustments to retail prices (RRP) and forecasting costs (FC) as needed.
• Plan Sales Initiatives: Collaborate with the Digital Marketing (DMKT) team to create and adjust sales plans, including promotions, ads, and product bundles to boost GMV.
• Monitor Product Lifecycle: Review product lifecycles and notify relevant departments of updates or phase-outs to ensure seamless category management.
• Propose Growth Strategies: Recommend new product development initiatives to support long-term category growth and market competitiveness.

Sales Performance & Data Analysis

• Track Key Metrics: Monitor daily Revenue Share (RS), Gross Merchandise Value (GMV), Traffic, Net PPM, and retail pricing for 42 product lines using Dashboard, Helium, and Keepa.
• Analyze Competitor Dynamics: Conduct market size/share analysis (via Helium) and manually track competitor pricing and promotions for direct and indirect competitors.
• Optimize Listings: Check listings daily across 20 countries for title, images, content, ratings, reviews, Buy Box, and organic rankings, resolving issues with domain experts.
• Generate Insights: Process data to provide actionable insights, focusing on 8/14 key countries, and integrate external data for deeper market perspectives.

Sales Planning & Forecasting

• Evaluate Forecast Accuracy: Analyze discrepancies between actual sales and forecasts monthly, proposing solutions to improve forecasting accuracy for 42 product lines.
• Update Rolling Forecasts: Maintain and update rolling forecasts (FC) using internal tools, ensuring alignment with sales targets across 8/14 countries.
• Support Planning Feedback: Provide feedback on planning gaps, follow up on action items post-meetings, and ensure alignment with business goals.
• Coordinate with Teams: Work with cross-functional teams (T&I, DMKT, OPS) to align sales forecasts with inventory and marketing strategies.

Business Initiatives & Process Improvement

• Refine Internal Processes: Update workflows monthly to reflect changes, ensuring operational efficiency across departments.
• Document Actions for AI Training: Record daily actions and insights to support AI training and knowledge sharing within the team.
• Drive Strategic Initiatives: Propose and implement initiatives for product development and process optimization to support sustainable growth.
• Collaborate on Cross-Functional Projects: Work with marketing, B2B, and operations teams to streamline processes and enhance category performance.

Customer Relationship Management (CRM)

• Address Customer Feedback: Raise bad reviews/ratings to the Support Product Development (SPD) team via email and Wrike tasks, preparing data for resolution meetings monthly.

• Implement Review Solutions: Collaborate with SPD to address negative feedback through strategies like rating improvements or launching new ASINs (requesting UPCs and creating listings).

• Monitor Customer Sentiment: Track customer reviews and ratings daily across 30% of listings with issues, ensuring timely resolution to maintain brand reputation.

​Operations

• Coordinate Cross-Departmentally: Participate in weekly internal (Category, Country Group) and cross-departmental (T&I, DMKT, OPS) meetings to align operations with business goals.
• Support Ad Hoc Tasks: Handle ad hoc operational tasks, such as urgent listing fixes or market research updates, to ensure smooth category operations.

II. REQUIREMENTS

•  Bachelor's degree in Economics, Business Administration, Marketing, E-commerce, or related fields.

·       At least 1-2 years of experience in a similar role (e.g., Sales Executive, Category Development Specialist, E-commerce Specialist) or in category management/project management.

·       Solid understanding of category management principles, including market/competitor analysis and consumer behavior.

·       Proven ability to analyze sales data (GMV, conversion rates, traffic, ad spend, etc.) to drive business decisions.

·       Experience in sales planning, forecasting, and inventory management.

·       Proficiency in Microsoft Office Suite (especially Excel for data analysis) and Google Suite.

·       Strong analytical and problem-solving skills, with a logical and creative approach.

·       Ability to work independently and collaboratively within a team environment, coordinating with various departments.

·       Proactive, responsible, eager to learn, adaptable, with strong time management and multitasking abilities.

·       (Optional, based on previous context) Familiarity with e-commerce platforms and an interest in AI/automation in business are advantageous

• Bằng cấp: Bachelor
• Độ tuổi: Không giới hạn
• Hình thức: Nhân viên chính thức