Product Marketing Manager

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Market Research

- Conduct in-depth market research to identify product-market fit, leveraging data analysis and information-gathering skills to understand market trends, customer behavior, and product opportunities.

Content Strategy and Planning

- Be the market guru, identifying US customer trends, consumer preferences, and competitor move

- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in

Content Creation and Distribution

- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites

- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results

Analytics and Performance Optimization

- Keep a keen eye on digital content performance and metrics, optimizing for conversions

- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate

Cross-functional Collaboration

- Collaborate with Graphics and Video teams, and other creators to make visually impactful content

- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs

- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness