Merchant Engangement Content Lead

Responsibilities

• Strategy

  • Working closely with the team, develop and maintain a robust content strategy to engage, educate and grow Foodpreneurs’ business, in line with GrabFood’s business goals and objectives.

  • Own and manage the content hub and calendar for merchants, while supporting key content initiatives on Marketing, Product, Mex Experience teams’ roadmaps. 

  • [In the interim] Drive training content strategy for the training team to execute training content for MEX

• Content Development

  • Create, adapt and publish engaging content. This may include editing and proof-reading. 

  • Manage and work with exclusive partners and vendors/ agencies for content

  • Repurpose content for various channels (e.g. newsletters, social media, blogs, training materials, comms etc.), and adopt the most relevant and effective writing style.

• Content Management: 

  • Monitor and report engagement metrics for content and continue to improve on it.

  • Set the standard for writing/ language and tone used and the desired content quality.

Get to know our Team:

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Get to know the Role:

-Lead or deliver specific client studies autonomously with direct contact with senior executives in the organization

-Mentor and guide junior members of the team

-Work on Grab's top agenda projects from ideation to execution. These projects span across the entire organisation (our 6 countries and across all our business units) and will influence the overall strategic direction of the firm.

-Be a sounding board for the strategic initiatives and decisions of senior management staff




The day-to-day activities:

-Own a functional day-to-day responsibility typical in a strategy function while applying expertise to drive multiple high impact 'build the business' projects

-Support client teams at various stages; for example, providing a fact base, structuring and helping with issue identification and solutioning, advising on the practicalities of implementation or leading actual execution

-Some projects may require travel across the six countries




The must haves:

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