Merchant Engangement Content Lead

Responsibilities

• Strategy

  • Working closely with the team, develop and maintain a robust content strategy to engage, educate and grow Foodpreneurs’ business, in line with GrabFood’s business goals and objectives.

  • Own and manage the content hub and calendar for merchants, while supporting key content initiatives on Marketing, Product, Mex Experience teams’ roadmaps. 

  • [In the interim] Drive training content strategy for the training team to execute training content for MEX

• Content Development

  • Create, adapt and publish engaging content. This may include editing and proof-reading. 

  • Manage and work with exclusive partners and vendors/ agencies for content

  • Repurpose content for various channels (e.g. newsletters, social media, blogs, training materials, comms etc.), and adopt the most relevant and effective writing style.

• Content Management: 

  • Monitor and report engagement metrics for content and continue to improve on it.

  • Set the standard for writing/ language and tone used and the desired content quality.