Nơi làm việc: Quốc tế
Mức lương:
Ngành nghề: CNTT - Phần mềm
About Team:
We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia
We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally
You will be working as part of the Special Projects team, who launches high impact new initiatives and incubates new businesses that support Grab’s core business
We are a diverse group of individuals with different backgrounds
Job Role:
Responsible for handling marketing direction and strategy for new products, liaising with local city / country marketing teams to launch online and offline campaigns
Responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs
Turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with
Support and manage the development and planning of the marketing strategy
Monitor campaign and business metrics based on targets given and be fully aware of trends and analytics, success and risks
Own the relationship with internal stakeholders to ensure alignment and secure the support needed
Day to Day Activities:
Support and manage the development and planning of the marketing strategy in order to achieve the targets
Lead and develop both digital online and offline activation marketing strategies
Manage suppliers and ensuring the project delivery is on time and according to budget
Liaising with a range of stakeholders, sales team, suppliers, customers and vendor partners
Monitor campaigns against KPI’s, and to be fully aware of trends and analytics
Plan and execute Go-To-Market strategy for product marketing campaigns
End-to-end campaign management (planning, execution, tracking and measuring of marketing campaigns) in close collaboration with internal stakeholders across various functions and departments
Understand and analyze customer segments, needs and behavior to develop potential marketing opportunities
Track and monitor competitive landscape
Acquire and manage external marketing partners that adds value to meet marketing objective
Provide brief and review marketing communications materials, offline and online
Prepare cost-benefit analysis, revenue projection and product performance forecast for management’s approval of marketing campaigns, within timeline and allocated budget
Requirement:
A minimum Bachelor’s Degree in Business Management of Marketing/Entrepreneurship;
At least 5-7 years of experience in the relevant field, with successful track record of developing and executing integrated marketing strategies;
Fluency and ability to speak & write in Bahasa Indonesia and English;
Experience in performance/growth marketing will be an added advantage
Experience in South East Asia (e.g. Indonesia, Thailand, Malaysia, ...) a plus
Interested in new technology and have an open-mind towards rapid future developments in the digital space, love to challenge the norm, highly nimble
Thrives in ultrafast-paced tech/digitally-inclined environment
Proactive to drive data-needs to guide planning and decision-making
Works well with people, managing various stakeholders from different departments and backgrounds
Highly resourceful and fast learner
Customer-centric mindset with keen sense of analysing problems and solving them
Highly proficient in MS Excel, proficient in MS PowerPoint
Proficient in LeanPlum utilization or propensity to learn the tool
Have used Tableau previously and very proficient in Excel spreadsheet or propensity to learn the tool
Grab Vietnam
Marketing Manager, “New Product”
Nơi làm việc: Quốc tế
Mức lương: Cạnh tranh
Marketing Manager, “New Product”
Nơi làm việc: Quốc tế
Mức lương: Cạnh tranh
Marketing Manager, “New Product”
Nơi làm việc: Quốc tế
Mức lương: Cạnh tranh