Marketing Manager, New Product

About Team:

• We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia

• We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally

• You will be working as part of the Special Projects team, who launches high impact new initiatives and incubates new businesses that support Grab’s core business

• We are a diverse group of individuals with different backgrounds

Job Role:

• Responsible for handling marketing direction and strategy for new products, liaising with local city / country marketing teams to launch online and offline campaigns

• Responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs

• Turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with

• Support and manage the development and planning of the marketing strategy

• Monitor campaign and business metrics based on targets given and be fully aware of trends and analytics, success and risks

• Own the relationship with internal stakeholders to ensure alignment and secure the support needed

Day to Day Activities:

• Support and manage the development and planning of the marketing strategy in order to achieve the targets

• Lead and develop both digital online and offline activation marketing strategies

• Manage suppliers and ensuring the project delivery is on time and according to budget

• Liaising with a range of stakeholders, sales team, suppliers, customers and vendor partners

• Monitor campaigns against KPI’s, and to be fully aware of trends and analytics

• Plan and execute Go-To-Market strategy for product marketing campaigns

• End-to-end campaign management (planning, execution, tracking and measuring of marketing campaigns) in close collaboration with internal stakeholders across various functions and departments

• Understand and analyze customer segments, needs and behavior to develop potential marketing opportunities

• Track and monitor competitive landscape

• Acquire and manage external marketing partners that adds value to meet marketing objective

• Provide brief and review marketing communications materials, offline and online

• Prepare cost-benefit analysis, revenue projection and product performance forecast for management’s approval of marketing campaigns, within timeline and allocated budget

Requirement:

• A minimum Bachelor’s Degree in Business Management of Marketing/Entrepreneurship;

• At least 5-7 years of experience in the relevant field, with successful track record of developing and executing integrated marketing strategies;

• Fluency and ability to speak & write in Bahasa Indonesia and English;

• Experience in performance/growth marketing will be an added advantage

• Experience in South East Asia (e.g. Indonesia, Thailand, Malaysia, ...) a plus

• Interested in new technology and have an open-mind towards rapid future developments in the digital space, love to challenge the norm, highly nimble

• Thrives in ultrafast-paced tech/digitally-inclined environment

• Proactive to drive data-needs to guide planning and decision-making

• Works well with people, managing various stakeholders from different departments and backgrounds

• Highly resourceful and fast learner

• Customer-centric mindset with keen sense of analysing problems and solving them

• Highly proficient in MS Excel, proficient in MS PowerPoint

• Proficient in LeanPlum utilization or propensity to learn the tool

• Have used Tableau previously and very proficient in Excel spreadsheet or propensity to learn the tool