Marketing Manager, “New Product”

Get to know the Role:

• To support Regional Marketing Lead in planning and implementation of marketing strategies and promotional events at country level. Leading the execution of each marketing campaign and activities to ensure flawless in brand presence and coordination. Responsible in achieving KPI and target set.

The day-to-day activities:

• Plan and execute Go-To-Market strategy for country marketing campaigns to drive awareness, acquisition, usage, retention and publicity.

• End-to-end campaign management (planning, execution, tracking and measuring of marketing campaigns) in close collaboration with internal stakeholders across various functions and departments.

• Acquire and manage external marketing partners that adds value to meet marketing objective.

• Provide brief and review marketing communications materials.

• Prepare cost-benefit analysis, revenue projection and product performance forecast for management’s approval of marketing campaigns, within timeline and allocated budget.

• Understand and analyze customer segments, needs and behavior to develop potential marketing opportunities.

• Track and monitor competitive landscape.

• Manage local vendors to meet business requirements to ensure projects are delivered on time and within budget.

• Track and manage allocated budget.

• Ensure adherence to allocated budget.

• Work with Marketing and operations team on daily basis, including resolving customer complaints and issues.

The must haves:

• Possess at least a Bachelor’s Degree, Post Graduate Diploma, Professional Degree, in any field.
• Highly proficiency with MS Excel and MS PowerPoint.
• Min. 4-5 years of experience in campaign management with successful track record of developing and executing integrated marketing strategies. Experience in brand/product marketing will be an added advantage.
• Interested in new technology and have an open-mind towards rapid future developments in the digital space. Love to challenge the norm. Highly nimble.
• Thrives in ultrafast-paced tech/digitally-inclined environment.
• Proactive to drive data-needs to guide planning and decision-making.
• Works well with people, managing various stakeholders from different departments and backgrounds.
• Highly resourceful and fast learner.
• Customer-centric mindset with keen sense of analysing problems and solving them.