Get to know our Team:
As a member of our GrabFamily, not only will your skillsets be capitalized but you will also develop your untapped potential and be inspired with some of the most amazing minds in the industry. Our team consists of young but experienced individuals who are tenacious and energized by the fact that we exist to make a change - a change that has made a societal impact in Southeast Asia.
Get to know the Role:
- Planning and implementation of marketing strategies and promotional events.
- Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
- Achieving KPI and target set by Country Marketing Head.
The day-to-day activities:
- Be responsible for creating and implementing all marketing campaigns for Grab Bike & Grab Express in Vietnam.
- Develop and execute a yearly marketing plan together with the Head of Marketing which is in line with the company objectives;
- Use consumer insights and data to develop effective tactical campaigns that drive consideration and inspire action from the target audience;
- Identify and close the right partnership and business development opportunities to further enhance brand penetration;
- Execute events and ground activation activities to grow brand awareness;
- Research and create post mortem reports on all localized campaign to measure its success;
- Budget management and monitoring.
The must haves:
- A Degree in Marketing or relevant field;
- A minimum 5 years of proven marketing and brand management experience, ideally from a related industry sector environment or relevant industry;
- A dynamic personality who moves fast, delegates well and is charismatic;
- Creativity and able to develop unique and but practical marketing ideas;
- An open and likeable personality with honesty and integrity;
- Data driven with great presentation and report writing skills;
- Exceptional written and verbal language skills;
- Hungry and superb at handling and working in a constantly changing environment;
- Independent, a self-starter and extremely data-driven mindset.
