Manager / Senior Manager Regional Marketing

Get to know our Team:

• Be part of the new founding team of Grab’s new business platform, helping to drive forward an innovative solution that is part of Grab’s overall business.

• We’re a lean team of creative, data-driven and strategic thinkers, shaping the Grab brand into a loveable powerhouse in SE Asia.

• We’re guardians of the Grab brand and represent the voice of the customer

• We're responsible for marketing campaigns/initiatives that build consistent yet locally-relevant brand regionally.

The day-to-day activities:

• Drive Go-To-Market strategy for new business expansion throughout Southeast Asia

• Collaborate with in-country marketing teams to plan and develop marketing strategies to meet key business metrics.

• Manage reporting and analysis across campaigns, using data to drive better campaigns through a test and learn approach

• Monitor campaigns against KPI’s, and to be fully aware of trends and analytics.

• Leverage insights around different use cases to drive a compelling communications narrative across the region

• Build messaging narratives and acquisition strategies for growing usage demand of the business

• Put in place customer-centric and behavioral-based marketing programs that drive frequency and retention

• Work with our marketing analytics and consumer research teams to drive further consumer behavior insights

• Manage overall marketing budget regionally

• Analyze marketing spend efficiency across markets and provide recommendations for future spend allocation

• Lead and develop both online and offline marketing activation strategies;

• Liaise with wide range of stakeholders within and beyond business vertical teams, including product / tech, business development, data analysts, designers and business heads

The must haves:

• Minimum 7 years of experience in overall marketing or similar field.

• Bachelor’s degree in business administration, marketing, or other advertising subjects required.

• Good knowledge and use of current media tools and channels.

• Strong all-around knowledge of online marketing landscape.

• Excellent communication skills with ability to articulate clearly in both written and spoken English.

• Impeccable organization skills and attention to detail.

• Able to work independently and willingness to roll up your sleeves to get the job done.

• Passion for working across cultures and geographies.

• Ability to analyse reports and communicate findings.

• Excellent organizational, project management and time management skills.

• Outstanding analytical skills and data-driven approach.

• Ability to multitask, meet deadlines and thrive in a fast-paced environment.

• Experience with startup environment is desired.