Manager, Performance Marketing

The Performance Marketing Manager is responsible for managing day-to-day digital marketing strategy
and operations for Grab in their country, and providing reports and analysis to demonstrate effective
ROI to key stakeholders in the business.
You are the in-house digital expert and consultant that the local teams would confer with.

Get to know the role:
● Be a thought leader and the digital expert for local marketing and operations teams
● Plan, setup and optimize “always on” digital advertising channels for all markets
● Provide digital media plans and insights to local marketing teams on both tactical and branding
campaigns
● Work with local and regional stakeholders to drive integrated marketing campaigns across
ATL/BTL and paid/owned channels
● Formulate quarterly digital marketing plans, strategies and budgets with local teams across all
verticals in your market
● Work with local business units to ensure key goals and KPIs are being achieved
● Own all performance targets and budgets in your market
● Monitor and optimize paid and owned channels and campaigns to achieve business objectives
with efficiencies and scale
● Provide local insights and learnings to regional performance team
● Growth hacking - explore workarounds and innovative ways to improve key metrics

Desired Qualifications & Skills
● 5+ years of experience in digital performance marketing or similar field

● Bachelor's degree in business administration, marketing, or other advertising / technical subjects
preferred
● Hands-on knowledge of planning & buying digital media on self-serve platforms such as Adwords,
Facebook, 3rd Party Networks
● Experience in media and campaign planning, execution and presentation.
● Excellent organization, project management and time management skills
● Strong knowledge of online marketing landscape and current advertising tools and channels
● Familiarity with at least one South East Asian language preferred
● Self starter with great learning attitude, able to learn and pickup new capabilities fast
● Excellent communication and presentation skills
● Able to multitask, meet deadlines and thrive in a fast paced environment
● Good with numbers, analytical minded and possessing great problem solving skills