Manager, Performance Marketing

Get to know the Role:

- Responsible for managing day-to-day digital marketing operations and providing reports and analysis to demonstrate effective ROI.

- The Performance Marketing Manager is responsible for managing day-to-day digital marketing strategy and operations for Grab in their country and providing reports and analysis to demonstrate effective ROI to key stakeholders in the business.
- You are the in-house digital expert and consultant that the local teams would confer with.

The day-to-day activities:

- Be a thought leader and the digital expert for local marketing and operations teams
- Plan, setup and optimize “always on” digital advertising channels for all markets
- Provide digital media plans and insights to local marketing teams on both tactical and branding campaigns
- Work with local and regional stakeholders to drive integrated marketing campaigns across ATL/BTL and paid/owned channels
- Formulate quarterly digital marketing plans, strategies and budgets with local teams across all verticals in your market
- Work with local business units to ensure key goals and KPIs are being achieved
- Own all performance targets and budgets in your market
- Monitor and optimize paid and owned channels and campaigns to achieve business objectives with efficiencies and scale
- Provide local insights and learnings to regional performance team
- Growth hacking - explore workarounds and innovative ways to improve key metrics

The must haves:

- 5+ years of experience in digital performance marketing or similar field
- Bachelor's degree in business administration, marketing, or other advertising / technical subjects preferred
- Hands-on knowledge of planning & buying digital media on self-serve platforms such as Adwords, Facebook, 3rd Party Networks
- Experience in media and campaign planning, execution and presentation.
- Excellent organization, project management and time management skills
- Strong knowledge of online marketing landscape and current advertising tools and channels
- Familiarity with at least one South East Asian language preferred
- Self starter with great learning attitude, able to learn and pickup new capabilities fast
- Excellent communication and presentation skills
- Able to multitask, meet deadlines and thrive in a fast paced environment
- Good with numbers, analytical minded and possessing great problem solving skills