Get to know our Team:
Financial services are a new business line for Grab, focused on enabling Southeast Asia’s millions of micro-entrepreneurs to grow their businesses through access to financial products via the Grab platform, whether that be
lending, insurance or more. Grab already provides income opportunities to more than 5 million drivers, passengers and merchants across the region.
We are hiring for an experienced marketer to be part of the Vietnam marketing team that supports the lending business. You’ll be responsible for figuring out the best ways to engage Grab’s millions of micro-entrepreneurs and find relevant financial products from our partners that will improve their lives. You’ll build out a new way of marketing financial products to an unbanked or underbanked audience, opening up financial inclusion in the region.
The day-to-day activities:
- Develop go-to-market strategy for Grab’s lending business in Vietnam.
- Manage and execute all marketing communications for product pilots and campaigns, delivering marketing analysis to inform new product development.
- Roll out educational programs for Grab’s new range of financial services to millions of underbanked drivers, small and medium sized enterprises (SMEs) and consumers in Vietnam.
- Leverage lead generation and marketing automation tools to implement targeted marketing campaigns and nurture customer loyalty.
- Combine performance marketing with offline events as part of an integrated effort.
- Develop marketing materials, craft marketing messages and track campaign performance.
- Work with driver, merchant and consumer teams to integrate communications into the overall experience the end consumer has with the Grab platform.
- Work with product marketing and research teams to drive deep insights into the financial lives and challenges of Southeast Asia’s underbanked drivers, SMEs and consumers.
- Monitor lending marketing budget for Vietnam, with overall accountability for growth, marketing efficiency and ROI.
- Strong people skills, including proven experience in working with multiple stakeholders.
The must haves:
- Bachelor’s degree from a top tier international university
- Excellent proficiency in MS Excel and Powerpoint
- Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda
- Strong digital marketing and CRM skills.
- At least 9 years’ experience in a results-driven marketing role, preferably in lending or fintech.
