Influencer Management Team Leader

1.Influencer Management:

+ Track and monitor the team’s performance to ensure month-over-month growth of creators' NMV.

+ Identify gaps in execution e.g. underperforming creators or campaign and implement timely solutions to improve results.

+ Ensure all creator activities align with business goals and affiliate targets.

2.Campaign Strategy & Execution:

+ Collaborate with the Affiliate team to develop campaign strategies, quotations, and proposals aligned with brand objectives.

+ Oversee the full campaign lifecycle from planning to execution, ensuring deadlines and quality standards are met.

3.Analytics and Reporting:

+ Analyze key performance metrics (NMV, ROI, engagement, conversion rates).

+ Deliver timely report to manager with outcomes, insights, and improvement areas to manager with actionable plans.

+ Use data-driven insights & recommendation to improve efficiency and results.

4. Influencer Relationship & Retention: Maintain and grow long-term relationships with top-tier KOLs. Anticipate potential issues, provide proactive support to the team during crises, and ensure influencer satisfaction to drive loyalty and performance.

5. Team Management & Leadership:

+ Lead, coach, and develop influencer executives

+ Set clear performance goals and provide regular feedback to support the team

+ Foster a collaborative, high-performing team environment

6. Strategic Planning & Forecasting

+ Lead quarterly and annual planning for influencer activities.

+ Forecast creator-driven NMV and set realistic, data-backed performance targets.

7. Cross-functional Alignment

+ Act as a key point of contact across departments (Affiliate, Commercial, Meida, Production, Finance) to align influencer activities with overall business direction.

+ Ensure smooth coordination and information flow between internal stakeholders.

8. Risk Management & Compliance

+ Ensure all influencer content and activity complies with internal policies, platform guidelines, and legal standards.

+ Proactively manage risks and establish mitigation plans.

9. Contract & Documentation Management

+ Manage all paperwork related to KOL onboarding, vendor contracting, and campaign agreements to ensure compliance with company policies.

+ Review, negotiate, and process influencer and vendor contracts, payment terms, and deliverables to minimize risks and protect company interests.

+ Coordinate with Finance and Legal teams to ensure timely processing of payments, invoices, and supporting documents.

- Bachelor’s degree in Marketing, Communications, Business, or related field.

- Minimum 3–5+ years of experience in influencer marketing or affiliate marketing, or related digital marketing roles, with at least 2 years in a leadership capacity

- Experience working in e-commerce, digital marketing agencies, or MCN/creator networks.

- Strong track record of leading multi-channel influencer campaigns that drive performance (sales, traffic, brand impact).

- Strong understanding of social platforms (TikTok, Instagram, YouTube) and creator ecosystems.

- Proven ability to manage campaigns, creators, and cross-functional teams.

- Excellent strategic thinking, communication, problem-solving, and stakeholder management skills.

Quyền lợi

• Generali insurance 2 month from onboarding date

• Full package Insurance after 2 month probation

• Grab for business (based on Company policy)

• Laptop provided

• 15 annual day off

• Bonus: Tet Bonus: based on actual working time (Prorata)

• Performance Bonus: based on company Performance (Prorata)

• Bằng cấp: Bachelor
• Độ tuổi: Không giới hạn
• Hình thức: Nhân viên chính thức