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Nơi làm việc: Hà Nội
Mức lương:
Ngành nghề: Quảng cáo / Đối ngoại / Truyền Thông , Tiếp thị trực tuyến , Tiếp thị / Marketing
Hạn chót nộp hồ sơ:
Cấp bậc: Trưởng nhóm / Giám sát
Kinh nghiệm:
Job Purpose
- The role is accountable for leading the strategic implementation and optimization of digital marketing technologies, specifically Adobe Experience Cloud — across the Bank’s digital owned channels
- The job holder will drive personalization at scale, elevate customer experiences, and accelerate digital banking adoption through implementing data-driven and automated marketing journeys.
Key Accountabilities (1)
- Subject Matter Expert on the utilization of Adobe Experience Cloud
- Architect and oversee complex, multi-stage campaign journeys using enterprise marketing platforms (Adobe Campaign, Adobe Target, Adobe Journey Optimizer).
- Launch dynamic customer segments and automated personalization customer enagement campaigns for digital banking users.
- Execute advanced experimentation such as multivariate testing, adaptive A/B journeys, and real-time personalization.
- Lead campaign performance reviews; deliver insights that influence channel and product strategies.
- Govern the Martech execution standards and ensure alignment across digital squads and business lines
Key Accountabilities (2)
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rate sand provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Establish measurable goals, measure conversion rates, cause experiments and improve Conversion Rate. - Utilize social monitoring tools to have higher engaging posts within top 10 when compared to the competitors with lower cost and higher Return on Investment.
Key Accountabilities (3)
- Provide strategic oversight of Adobe Martech stack implementation and ongoing optimization.
- Evaluate emerging Martech solutions for competitive advantage.
- Develop and mentor junior Martech team members; champion agile and cross-functional collaboration.
- Lead Martech governance, ensuring security, compliance, and efficiency across platforms.
Key Relationships - Direct Manager
Senior Manager, Digital Marketing Technology Stack
Key Relationships - Internal Stakeholders
Teams within the Digital Office and relevant departments in the Bank.
Key Relationships - External Stakeholders
Partners providing professional services.
Success Profile - Qualification and Experiences
Domain Expertise
- Over 8 years of experience in digital marketing/marketing technology with a leading bank or a similar role with a marketing agency
- Strong experience with digital marketing tools and practices – specifically Adobe Experience Cloud platforms: Adobe Campaign, AEP (Adobe Experience Platform), Customer Journey Analytics, Adobe Target.
- Strong experience with digital banking campaigns: including app onboarding, eKYC journeys, and personalized product recommendations, cross-sell/up-sell.
- Excellent creative content writing and communication skills (verbal, written and listening)
- Knowledgeable of all social media platforms
- Knowledgeable of content management systems
- Strong experience in project management
- Prefered experience in agile project frameworks
Performance Analytics
- Track website traffic flow, consumer patterns and response rates, campaign performance, conversion rates and provide regular performance reports for business decision making.
- Measure the effectiveness of digital marketing efforts using web analytics tools and suggest solutions to boost online presence.
- Setup measurable goals, measure conversion rates, cause experiments and improve Conversion Rate.
- Recommend new tools to use to solve specific.
Agile / Digital Experience
- Minimum 5 years experience with Marketing Technology platform like Salesforce Marketing Cloud, Hubspot, Adobe Experience Cloud solutions including Campaign, Analytics, Target, Experience Manager, Customer Journey Analytics
- Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends)
- Experience with B2C social media and in implementing and optimizing Goodle Adwords campaigns
- Experience with SEO/SEM and CRM software
- Ability to read the data, build custom reports/dashboards and come up with regular ideas based on data to improve our website or campaigns
- Experimenting such as a/b testing or multivariate on Digital channels (Facebook Ads, Google Ads, Email, Zalo, Web, App)
- Experience in supporting digital transformation projects is preferred
Qualifications
- Bachelor's or Master’s degree in Economics, Business Management, Marketing, Advertising or a relevant discipline
- Advanced Certifications in Salesforce Marketing Suite, Adobe Experience Cloud and other Marketing Technology platform is preferred
- Proficient in spoken and written English
- Work Location: No. 6 Quang Trung, Cua Nam Ward, Hanoi
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NGÂN HÀNG TMCP KỸ THƯƠNG VIỆT NAM (TECHCOMBANK)
https://techcombank.com/ Tổng số nhân viên: 10.000-19.999
