Get to know the Role:
This is a regional role supporting all Grab markets in SEA, and across all verticals. He/she will work with various internal teams to build and develop complex lifecycle automations leveraging multiple marketing channels. The ideal candidate will also support efforts in partnering with external agencies for production work, and acting as internal SME for local country support.
The day-to-day activities:
- Build and implement complex lifecycle journeys & test plans via multiple channels such as email, SMS, Push, and In-App as per campaign calendar
- Research feasibility and implementation of new marketing channels
- Support local ad-hoc campaigns
- Internal SME for any platform related questions
- Review accuracy in communications including- copy, product and terms
- Robust testing of digital campaigns across multiple platforms to maintain a high level of quality assurance. Advocate & implement robust proof & testing processes
- Be responsible for monitoring and managing all daily email campaigns (operations and performance)
- Act as internal champion for local teams re: platform roadmap capabilities
- Partner with lifecycle managers and data analytics to build best in class automations across all stages of a lifecycle
- Champion & execute personalization and 1:1 communications approach
- Development of collaborative working relationships and support from key stakeholders to ensure seamless execution of initiatives
- Communicate opportunities based on observations to drive incremental customer LTV
- Always customer centric in mind
The must haves:
- Degree in Computer Science or Engineering related degree
- Understands and have prior experience or exposure with CRM or Database management
- Hands-on experience with actual build/development and deployment of lifecycle automation (ie. SFMC, Responsys, Adobe, Eloqua, etc)
- Familiarity with multi-channel communication such as Push, SMS, In-App, Email
- Understanding of database management and basic programming skills
- Strong problem solving/troubleshooting methodology & skills
- Professionalism, and experience working with various internal stakeholders & teams
- Can conform to shifting priorities & timelines
- Self-starter with a can-do attitude and a strong eye for detail
- Must be able to multi-task to meet deadlines while maintain high quality of work
- Proven experience to lead design, develop, test, and launch of complex lifecycle campaigns
- Professionally proficient in English and in-country native language
