Country Head of Marketing

1. Marketing Operations Leadership

• Lead the internal marketing shared service function, ensuring structured and efficient delivery of marketing campaigns across all business units.

• Translate strategic brand and campaign briefs into operational plans with clear timelines, deliverables, and execution oversight.

• Enforce standards, workflows, and SOPs to ensure consistent service delivery across content, digital, media buying, events, activation, and marketing conversion support.

2. Shared Services Governance & Quality Assurance

• Build and manage a clear service governance model between the shared services team and business unit Brand Managers.

• Implement briefing, planning, and approval frameworks to streamline campaign execution and reduce friction.

• Drive continuous improvement through post-campaign reviews, quality control processes, and operational feedback loops.

3. Cross-Functional Team Oversight • Supervise a team of campaign managers, content producers, media planners, and conversion support staff.

• Foster a high-performance team culture grounded in accountability, delivery excellence, and creative impact.

• Facilitate strong coordination between brand strategy owners (Brand Managers) and marketing delivery teams.

4. Platform & Process Enablement

• Champion the adoption of marketing planning and coordination platforms (e.g., Click-Up, CoSchedule, Airtable) to enhance visibility and alignment.

• Promote practical use of AI tools for content ideation, copywriting, and production scaling, ensuring agility and consistency.

• Maintain an internal marketing handbook with SOPs, templates, and tools to support ongoing delivery and team onboarding.

5. Performance Tracking & Campaign Optimization

• Ensure execution teams are aligned to KPIs including campaign timeliness, quality standards, volume of leads, and channel efficiency.

• Collaborate with brand managers and analytics teams to track campaign effectiveness and drive actionable insights.

• Integrate performance dashboards and reporting loops to inform decision-making and resource prioritization.

6. Budget and Resource Management

• Manage shared marketing resources, tools, and budgets in alignment with campaign pipelines and service priorities.

• Optimize resource deployment across business units while maintaining high service standards and responsiveness.

7. Marketing Excellence & Advisory Support

• Act as a marketing thought partner and executional advisor to Brand Managers and business unit leaders, supporting them in structuring campaign briefs, refining positioning, and applying best practices.

• Serve as a guardian of marketing maturity by promoting consistency in campaign quality, message discipline, platform usage, and data-led performance insights.

• Contribute to a culture of continuous learning by sharing lessons learned, coordinating playbooks, and fostering internal upskills in marketing delivery.

• Participate in the Group Marketing Center of Excellence by helping shape SOPs, templates, and training materials aligned with evolving business and market needs.

The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.

Key Leadership Attributes & Competencies

• Executional Rigor: Proven ability to lead complex marketing operations across content, digital, media buying, events, activations, and conversion support, with disciplined follow-through and delivery assurance.

• Marketing Enablement & Advisory Mindset: Skilled at both delivering marketing execution and advising Brand Managers to sharpen briefs, improve campaign structure, and apply best practices.

• Operational Leadership: Adept at designing systems, optimizing workflows, and leading cross-functional teams in a shared service or internal agency model.

• Strategic Influence & Coaching: Ability to guide and elevate marketing practices across units, fostering alignment, continuous improvement, and knowledge sharing.

• Cross-Functional Collaboration: Strong interpersonal and communication skills with the ability to align diverse stakeholders, resolve operational blockers, and maintain trust with BU leadership.

• Performance & Results Orientation: Data-literate and focused on measurable outcomes, with a strong grasp of executional KPIs, channel effectiveness, and ROI driven campaign management.

• Creative Quality Control: High attention to detail in campaign deliverables, ensuring brand coherence and quality across formats, from digital to physical activations.

• Digital & Tool Fluency: Hands-on experience with project management platforms, AI-powered content tools, analytics dashboards, and marketing coordination systems.

• Adaptability & Resourcefulness: Agile and solution-oriented, comfortable with experimentation and introducing new tools or formats to enhance team output and scalability.

• Team Leadership & Capability Building: Experienced in coaching, developing, and motivating both direct reports and cross-functional collaborators to raise performance standards.

1. Education o Bachelor’s degree in marketing, Communications, Business, or a related field.

- A master’s degree (e.g., MBA) or professional certification (e.g., CIM, DMI) is a strong advantage.

2. Professional Experience

- Minimum 10 years of progressive experience in marketing, with at least 3–5 years in a leadership role managing cross-functional delivery teams.

- Proven experience leading execution across multiple marketing domains, including content creation, digital campaigns, media buying, events, activations, and funnel conversion support.

- Demonstrated ability to operate within a shared services or internal agency model, with a track record of supporting multiple brand stakeholders and business units.

- Prior exposure to advising or coaching internal marketing stakeholders (e.g., Brand Managers) and contributing to marketing governance, playbooks, or SOP development.

- Experience in environments focused on marketing maturity building, quality assurance, or center of excellence principles is highly valued.

- Strong familiarity with Vietnam’s media landscape and consumer behavior, particularly across education or consumer service sectors.

3. Technical Competence

- Proficiency with project and task management platforms (e.g., Click-Up, Airtable, Monday.com, CoSchedule).

- Familiarity with content management/scheduling tools, analytics dashboards (e.g., Google Analytics, Meta Insights), and CRM/funnel tools (e.g., HubSpot).

- Exposure to AI tools for content ideation, production, or campaign optimization is an advantage.

4. Languages o Bilingual fluency in Vietnamese and English, with strong written and verbal communication skills in both languages.

• Bằng cấp: Bachelor
• Độ tuổi: Không giới hạn
• Hình thức: Nhân viên chính thức