Product Strategy and Planning
- Research and keep track of e-commerce market movement
- Identify viral product trends on multiple platforms & marketplace, build product portfolio from team members to achieve business goals.
- Collaborate with cross-functional teams to ensure content aligns industry trends and customer needs.
- Mastermind a content calendar that keeps engagement high and conversions rolling in.
Team Leadership and Management
- Lead, mentor, and motivate a team of 5 - 7 content marketing professionals.
- Set clear goals and expectations, provide guidance, and foster a collaborative work environment.
- Conduct regular performance evaluations, provide constructive feedback, and identify growth opportunities.
Content Creation and Distribution
- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites.
- Keep a keen eye on content performance and metrics, optimizing for conversions.
- Collaborate with designers, videographers, and other creators to make visually arresting content.
Analytics and Performance Optimization
- Collaborate with the Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to measure campaign effectiveness.
- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.
- Stay up-to-date with industry trends and best practices in content marketing, implementing innovative strategies to drive results.
