Category Marketing Manager - Electronics

Reporting to the Marketing Manager, you will be responsible for:

Campaign Planning:

• Planning and management of Electronic category monthly, quarterly, annual campaign calendar.
• Creating campaign governance and resource allocation criteria.
• Conceptualizing and developing interesting and relevant campaigns for our consumers with delightful User Experience across desktop, mobile site, and apps to achieve conversion.
• Full onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.
• Collaborating with internal and external stakeholders for campaign creation.
• Continually refining planning processes and optimizing campaigns by deeply tracking - analyzing - reporting campaign’s performance.

Brand Partnership:

• Creation and implementation of marketing plan with partner brands to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Teams and Online Marketing Teams.
• Working closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.